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The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

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Combating Africa's inequalities

Combating Africa's inequalities

Ernest Harsch 10 Jan 2018

Nicola Cooper, senior trend analyst and cultural strategist at Nicola Cooper & Associates (NC&A).

#BizTrends2018: Connecting with ever-connected, ever-younger African consumers

Nicola Cooper 10 Jan 2018

#BizTrends2018: The changing media environment for ad agencies

#BizTrends2018: The changing media environment for ad agencies

Odette van der Haar 10 Jan 2018

Closing the wealth gap in Africa

Closing the wealth gap in Africa

Kingsley Ighobor 9 Jan 2018

African history series from Deutsche Welle

African history series from Deutsche Welle

9 Jan 2018

#BizTrends2018: Small is Africa's 'new smart' in 2018

#BizTrends2018: Small is Africa's 'new smart' in 2018

Ailsa Wingfield 8 Jan 2018

#BizTrends2018: Delivering UX with soul

#BizTrends2018: Delivering UX with soul

Mike Carter 8 Jan 2018

#BizTrends2018: Sex, data and advertising

#BizTrends2018: Sex, data and advertising

Natalie Otte, Ilse Dinner, Kantar 8 Jan 2018

Heidi Brauer, chief marketing officer, Hollard Insurance.

#BizTrends2018: A trends story from a magician's granddaughter

Heidi Brauer 8 Jan 2018

#BizTrends2018: An augmented reality check

#BizTrends2018: An augmented reality check

Johan Walters 8 Jan 2018

Daniel Munslow, independent communications consultant.

#BizTrends2018: Are you a reputational resilience expert or crisis fodder?

Daniel Munslow 8 Jan 2018

#BizTrends2018: The ever-changing consumer

#BizTrends2018: The ever-changing consumer

Dave Nemeth 8 Jan 2018

#BizTrends2018: Brands need to stop thinking like brands and become more human

#BizTrends2018: Brands need to stop thinking like brands and become more human

Dean Oelschig 8 Jan 2018

#BizTrends2018: Go where the people are

#BizTrends2018: Go where the people are

Gau Narayanan 8 Jan 2018

#BizTrends2018: Get ready for fluid reality and a collapsing conversion funnel in 2018

#BizTrends2018: Get ready for fluid reality and a collapsing conversion funnel in 2018

Nunu Ntshingila 8 Jan 2018

#BizTrends2018: Storytelling has to sit at the core of it all

#BizTrends2018: Storytelling has to sit at the core of it all

Brett Morris 8 Jan 2018

#BizTrends2018: Telling the truth is not a lie

#BizTrends2018: Telling the truth is not a lie

Samantha Page 8 Jan 2018

#BizTrends2018: A short to-do list for the new year

#BizTrends2018: A short to-do list for the new year

Pepe Marais 8 Jan 2018

#BizTrends2018: Three things you have to know about your customers in 2018

#BizTrends2018: Three things you have to know about your customers in 2018

Brandon de Kock 8 Jan 2018

#BizTrends2018: The in-store experience - an opportunity for brands

#BizTrends2018: The in-store experience - an opportunity for brands

Caroline Currie 8 Jan 2018

#BizTrends2018: Five Predictions for media

#BizTrends2018: Five Predictions for media

Lisa Macleod 8 Jan 2018

Kevin Welman, director and co-owner of ByDesign Communications.

#BizTrends2018: The rise (and rise) of influencers and specialists

Kevin Welman 8 Jan 2018

Nicole Solarsh Glickman, creative group head at House of Brave.

#BizTrends2018: Refocus on the business of advertising

nicole glickman 8 Jan 2018

#BizTrends2018: The Platform Economy

#BizTrends2018: The Platform Economy

Josephine Buys 8 Jan 2018

#BizTrends2018: It is time for marketing professionals to become more innovative

#BizTrends2018: It is time for marketing professionals to become more innovative

Desiree Gullan 8 Jan 2018

Matt Preschern, EVP and chief marketing officer of HCL Technologies.

#BizTrends2018: Marketing in the era of 'always on' communication

Matt Preschern 8 Jan 2018

#BizTrends2018: Top mobile trends for the 2018 consumer

#BizTrends2018: Top mobile trends for the 2018 consumer

Lynette Hundermark 8 Jan 2018

Amanda Dlamini, strategic planning manager at Y&R.

#BizTrends2018: Treading softly - creativity in sensitive times

Amanda Dlamini 8 Jan 2018

Mike Oelschig, head of advisory at Cerebra.

#BizTrends2018: The (eventual) rise of the social command centre in South Africa

Mike Oelschig 8 Jan 2018

#BizTrends2018: Prescriptive data in the digital space, the next big thing

#BizTrends2018: Prescriptive data in the digital space, the next big thing

Paula Raubenheimer 8 Jan 2018

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