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Your customers know when you’re faking it

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Why relevance, not reach, is the real driver of email performance

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Wearing his creative direction hat, South African designer Wanda Lephoto recently worked on a project for Soccer Bible and Adidas, showcasing Bafana Bafana’s 2026 World Cup kit in a three-chapter visual narrative mirroring the adidas three stripes, moving from street and Zulu heritage to everyday community life. Image credit:

#AfricaTextileTalks: Africa’s not new to sustainable fashion; it’s true to itMaroefah Smith

Lerato Makhutla has been appointed business unit head at The MediaShop, leading the Nedbank business (Image supplied)

The MediaShop appoints BUH for its Nedbank businesss

18 hours

Behind the scenes image from the set of the 2026 fall global campaign. Tyla carries the Duo Mini shoulder bag in Laurel Leaf. Photo credit: Courtesy of Kate Spade New York

Tyla joins Kate Spade NY as global brand ambassador

21 hours

More news

Image source: Gallo/Getty.

GBC, Ghana Athletics Association ink IAAF deal

10 Sep 2019

Image source: Gallo/Getty.

How Uganda is using old and new laws to block activists on social media

Ronald Kakungulu-Mayambala 10 Sep 2019

Image source: Gallo/Getty.

Nigerian PR industry reforms

10 Sep 2019

Image source: Gallo/Getty.

A+ IVOIRE to promote Ivorian talent

10 Sep 2019

Image source: Gallo/Getty.

ANA News to scale back SA operations

9 Sep 2019

AFRIMA condemns xenophobia in Africa

AFRIMA condemns xenophobia in Africa

9 Sep 2019

Global Change Award 2020: Submit your sustainable fashion innovation

Global Change Award 2020: Submit your sustainable fashion innovation

9 Sep 2019

Police officers are seen in Lagos, Nigeria, on August 5, 2019. Lagos police recently arrested publisher Agba Jalingo, who has been charged by federal authorities with treason. Credit: CPJ/AP/Sunday Alamba.

Nigerian publisher charged with treason

9 Sep 2019

Nigerian entrepreneur Chika Nwaogu.

African music streaming platform achieves record 1 million streams

9 Sep 2019

Nairobi Animation du Monde 2020 winners announced

Nairobi Animation du Monde 2020 winners announced

6 Sep 2019

Image source: Gallo/Getty.

IFLIX is now available in Ghana

6 Sep 2019

Image source: Gallo/Getty.

Original TV programming for Ivory Coast viewers

6 Sep 2019

Credit: ICE.

Gaming bans in Uganda and Kenya: a sign of things to come?

Daniel Tyler 5 Sep 2019

Resilient brands defy macroeconomic challenges in the 2019 BrandZ Top 30 Most Valuable SA Brands

Resilient brands defy macroeconomic challenges in the 2019 BrandZ Top 30 Most Valuable SA Brands

Kantar 5 Sep 2019

Image source: Gallo/Getty.

New dating reality show to air in Nigeria

5 Sep 2019

Image credit: Alex on Unsplash.

Strategy vs creative: The number one pitch killer

Johanna McDowell 5 Sep 2019

SA designer Thebe Magugu first African to win LVMH Prize

SA designer Thebe Magugu first African to win LVMH Prize

5 Sep 2019

Gender diversity, female entrepreneurship highlighted at WEF in Africa

Gender diversity, female entrepreneurship highlighted at WEF in Africa

5 Sep 2019

The statue of founding president Mwalimu Julius Nyerere in Tanzania’s political capital Dodoma. Credit: WikiCommons.

Why Tanzania's attacks on free speech break with Nyerere's legacy

Nick Westcott 4 Sep 2019

Image source: Gallo/Getty.

YouTube and FIFA to broadcast African World Cup qualifiers live

4 Sep 2019

Don't share everything on social media

Don't share everything on social media

4 Sep 2019

Internet shutdowns and the future of democracy in Africa

Internet shutdowns and the future of democracy in Africa

3 Sep 2019

Image credit: Thought Catalog on Unsplash.

Do you know what your customers want their customers to experience?

Jane Stevenson 3 Sep 2019

Image source: Gallo/Getty.

Fresh vigilance is needed to protect media freedom across Africa

Jeff Conroy-Krutz 2 Sep 2019

Image source: Gallo/Getty.

'Africans can do business with the UN'

Kingsley Ighobor 2 Sep 2019

Image credit: Fikret tozak on Unsplash.

5 mistakes grown-up brand blogs shouldn't make

Louisa Douwes Dekker 2 Sep 2019

Image source: Gallo/Getty.

Promoting African co-productions in film

30 Aug 2019

Image courtesy of Fotolighthouse.

Western media, Chinese media... where is African media?

Zubeida Jaffer 30 Aug 2019

Image credit: Luke Chesser on Unsplash.

3 data trends shaping digital marketing in the next 18 months

Grant Lapping 30 Aug 2019

BBC Lifestyle to expand advertising prospects in Africa

BBC Lifestyle to expand advertising prospects in Africa

29 Aug 2019

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