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The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

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Dr Carl Driesener, senior marketing scientist at the Ehrenberg-Bass Institute (EBI) of marketing science in Australia explaining the 5 steps to becoming a smarter target marketer at Spark Media's recent event.

5 steps to becoming a smarter target marketer

Leigh Andrews 8 Nov 2019

Image source: Gallo/Getty.

African mobile operators must harness digital content

8 Nov 2019

Image source: Gallo/Getty.

StarTimes completes DTV project for 1000 Nigerian villages

7 Nov 2019

Image credit: Nike.

World Media Group survey identifies activism as key campaign benefit

7 Nov 2019

2020 U.S.-Africa Business Summit to be Hosted in Morocco

2020 U.S.-Africa Business Summit to be Hosted in Morocco

7 Nov 2019

Image credit: Clio Entertainment Awards.

2019 Clio Entertainment Awards 'Of the Year' finalists announced

7 Nov 2019

Image credit: D&AD Impact Awards.

See who won at the 2019 D&AD Impact Awards

7 Nov 2019

BCW Africa celebrates 30 years in Africa

BCW Africa celebrates 30 years in Africa

6 Nov 2019

Nominations open for African Leadership Persons of the Year 2019

Nominations open for African Leadership Persons of the Year 2019

6 Nov 2019

Image credit: NYF Advertising Awards.

NYF Advertising Awards recognise pre-entered work with Mad For This Ad

6 Nov 2019

Image credit: Roman Kraft on Unsplash.

Key findings from Wan-Ifra's 30th World Press Trends report

6 Nov 2019

Shortlist announced for AfricaCom Awards 2019

Shortlist announced for AfricaCom Awards 2019

5 Nov 2019

New Africa content for OTT streaming platform

New Africa content for OTT streaming platform

5 Nov 2019

Image credit: Joshua Hoehne on Unsplash.

The importance of brand positioning in a depressed economy

Nona Koza and Gabrielle Gray 5 Nov 2019

Image credit: One Club for Creativity.

Meet the 28 Young Guns 17 winners

5 Nov 2019

Image source: Gallo/Getty.

Achieving Africa's development goals

4 Nov 2019

Image source: Gallo/Getty.

India's tech to support Nollywood

4 Nov 2019

Amanda Alves, head of digital at Publicis Machine. Image supplied.

Why human creativity is still needed to navigate radical innovation

Juanita Pienaar 4 Nov 2019

Image source: Gallo/Getty.

Connecting communities across Africa to the internet

4 Nov 2019

Dr Vera Songwe.

Africa's growth rests on economic empowerment of women

Louise Marsland 1 Nov 2019

AWIEF conference 2019.

AfCFTA must be linked to women empowerment

Louise Marsland 31 Oct 2019

Image source: Gallo/Getty.

NBC in Nigeria to switch off analogue signal in 2020

31 Oct 2019

Image source: Gallo/Getty.

Unlocking the web's untold censorship stories

Madeline Earp 31 Oct 2019

Bonang Matheba named African Influencer of the Year at 2019 E! People's Choice Awards

Bonang Matheba named African Influencer of the Year at 2019 E! People's Choice Awards

31 Oct 2019

Africa University.

Innovation hub to promote research, protect IP

31 Oct 2019

Hamza Idris (left), an editor with the Daily Trust newspaper, sits with colleague Hussaini Garba Mohammed in their office in the Nigerian capital, Abuja, in February 2019. The office was raided in January by the military, who seized 24 computers. Credit: CPJ/Jonathan Rozen.

Nigerian military targeted journalists' phones, computers with "forensic search" for sources

Jonathan Rozen 30 Oct 2019

Image credit: Fabian Blank on Unsplash.

Key findings from Warc's Media Allocation Benchmarks report

30 Oct 2019

Image credit: Epica Awards.

One Young World to join Epica at 2019 Creative Circle

30 Oct 2019

2019 MTN Business App of the Year Awards winners

2019 MTN Business App of the Year Awards winners

30 Oct 2019

Image credit: Sebastian Pociecha on Unsplash.

Marketers' tactics are turning customers against them

Joan Osterloh 30 Oct 2019

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