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The Lead Creative

The Lead Creative: "More creative freedom, less money"

The brands that win in 2026 will be the ones who view this seasonal moment not as a post-holiday filler, but as the launchpad for behaviour-driven (Image source: © 123rf )

January is an opportunity for brands: 11 social media marketing ideasKeith Kakadia

As social media giant Meta continues to pivot aggressively toward artificial intelligence, its acquisition of Manus represents an ambition to redefine how AI interacts with everyday users and enterprises around the world (Image source: © 123rf )

Meta’s Manus acquisition: A strategic play for advanced AI agents

7 Jan 2026

According to Sociallyin CEO Keith Kakadia, the next phase of digital retail rewards efficiency, conversion, and retention—not spray-and-pray advertising or unchecked scale (Image source: © 123rf )

2026: The year e-commerce gets ruthless

By Keith Kakadia 5 Jan 2026

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Leverage digital technologies to mitigate challenges, drive growth

Leverage digital technologies to mitigate challenges, drive growth

25 Aug 2017

Quality of service a challenge in Ghana ICT market

Quality of service a challenge in Ghana ICT market

24 Aug 2017

How this Senegalese fintech startup is going pan-African

How this Senegalese fintech startup is going pan-African

Tom Jackson 22 Aug 2017

Pum Lefebure
Photo by Gallo Images/Alistair Nicoll

#Loeries2017: Design Army's Pum Lefebure on how to master the art of seduction

Jessica Tennant 19 Aug 2017

Africa's data revolution probed in UN-backed report

Africa's data revolution probed in UN-backed report

18 Aug 2017

It's time to start thinking about our digital carbon footprint

It's time to start thinking about our digital carbon footprint

Pietari Kaapa 18 Aug 2017

Tanzania Women of Achievement.

Mentorship app for young women, girls in Africa

16 Aug 2017

Artificial intelligence is cool, market intelligence is cooler

Artificial intelligence is cool, market intelligence is cooler

Mike Saunders 16 Aug 2017

#AfricaAchiever OMG Digital aims to reach Africa's millennials

#AfricaAchiever OMG Digital aims to reach Africa's millennials

Louise Marsland 14 Aug 2017

Sundar Pichai, Google CEO, at Google for Nigeria event in Lagos.

Google commits to preparing 10m in Africa for future jobs

Juliet Ehimuan-Chiazor 11 Aug 2017

What is the purpose of a brand in the digital age?

Adam Howatson 11 Aug 2017

Digital economy gets a boost with SACS installation

Digital economy gets a boost with SACS installation

10 Aug 2017

iflix raises $133m funding for expansion

iflix raises $133m funding for expansion

10 Aug 2017

Nzola Swasisa. Credit: True Africa.

DRC inventor has a solution to get rural Africa emailing

10 Aug 2017

Digital transformation must be driven from the top to ensure success

Digital transformation must be driven from the top to ensure success

Richard Mullins 10 Aug 2017

Innovation doesn't have to be disruptive

Innovation doesn't have to be disruptive

8 Aug 2017

Tigo provides connectivity for business districts in Ghana

Tigo provides connectivity for business districts in Ghana

8 Aug 2017

Bisi Adegbuyi and Chris Sheldrick

Nigeria embraces ‘three word address' innovation

2 Aug 2017

Five rookie marketing mistakes that could impact your brand's credibility

Shae Leigh 28 Jul 2017

Digital marketing and dark social traffic

Digital marketing and dark social traffic

Charlie Stewart 28 Jul 2017

Digital solution for retail networks in Africa

Digital solution for retail networks in Africa

27 Jul 2017

Jumia receives global accolade

Jumia receives global accolade

6 Jul 2017

Nigeria's TradPeek wants to be Africa's Alibaba

Nigeria's TradPeek wants to be Africa's Alibaba

Tom Jackson 5 Jul 2017

OMG Digital Founders: Dominic Mensah, Prince Boakye Boampong and Jesse Arhin Ghansah.

Reaching Africa's millennials through targeted digital media

27 Jun 2017

Free mapping: plotting development in Africa

Free mapping: plotting development in Africa

21 Jun 2017

.africa records 981 registrations during sunrise phase

.africa records 981 registrations during sunrise phase

21 Jun 2017

Digital payments boost economic opportunity for poor

Digital payments boost economic opportunity for poor

2 Jun 2017

Focus on the connected customer to deliver personal experiences

Focus on the connected customer to deliver personal experiences

24 May 2017

Geneva

Digital economy to create over 3M jobs in Nigeria

28 Apr 2017

Internet shutdown lifted in Cameroon

Internet shutdown lifted in Cameroon

24 Apr 2017

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