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The Lead Creative

The Lead Creative: "More creative freedom, less money"

The brands that win in 2026 will be the ones who view this seasonal moment not as a post-holiday filler, but as the launchpad for behaviour-driven (Image source: © 123rf )

January is an opportunity for brands: 11 social media marketing ideasKeith Kakadia

As social media giant Meta continues to pivot aggressively toward artificial intelligence, its acquisition of Manus represents an ambition to redefine how AI interacts with everyday users and enterprises around the world (Image source: © 123rf )

Meta’s Manus acquisition: A strategic play for advanced AI agents

7 Jan 2026

(Image supplied)

Global ad market growth to accelerate, Big Tech takes market share

18 Dec 2025

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Lee Applbaum, global chief marketing officer, Patrón Spirits International.

#MeettheMarketer: Marketers are relying too heavily on data

Louise Marsland 8 Feb 2018

The modern marketer's imperative: Adopting a growth-hacking mindset

The modern marketer's imperative: Adopting a growth-hacking mindset

Gil Sperling 7 Feb 2018

New Africa-wide initiative will create jobs

New Africa-wide initiative will create jobs

7 Feb 2018

Brand consistency: Taking marketing to a higher level

Paula Sartini 6 Feb 2018

Four fast ways to maximise in-store promotions

Four fast ways to maximise in-store promotions

Sandra Steenkamp 5 Feb 2018

Africa has to fight against the "cancer of corruption"

Africa has to fight against the "cancer of corruption"

1 Feb 2018

Embrace digital but ignore traditional media at your peril

Embrace digital but ignore traditional media at your peril

Thabiso Dlamini 1 Feb 2018

Tell the authentic stories of Africa

Tell the authentic stories of Africa

Moliehi Molekoa 31 Jan 2018

Pixabay via .

What's trending? Retro-millennia

Bronwyn Williams 29 Jan 2018

Godfrey Sserwamukoko, MD, iWayAfrica Uganda.

#AfricaAchiever: Godfrey Sserwamukoko, iWayAfrica

Louise Marsland 24 Jan 2018

What travel marketers need to know about Facebook's News Feed change

What travel marketers need to know about Facebook's News Feed change

Natalia Rosa 16 Jan 2018

Janine Lloyd, CEO of PR Expert.

#BizTrends2018: The low-down on 2018 PR and marketing trends

Janine Lloyd 15 Jan 2018

Nicola Cooper, senior trend analyst and cultural strategist at Nicola Cooper & Associates (NC&A).

#BizTrends2018: Connecting with ever-connected, ever-younger African consumers

Nicola Cooper 10 Jan 2018

Closing the wealth gap in Africa

Closing the wealth gap in Africa

Kingsley Ighobor 9 Jan 2018

#BizTrends2018: Top mobile trends for the 2018 consumer

#BizTrends2018: Top mobile trends for the 2018 consumer

Lynette Hundermark 8 Jan 2018

Chrisna Basson, head of strategy at Weathermen & Co, Namibia.

#BizTrends2018: A positive perspective on moving towards 4.0

Chrisna Basson 8 Jan 2018

Gil Sperling, CTO of Popimedia.

#BizTrends2018: You guessed it, it's the year of video

Gil Sperling 8 Jan 2018

Amanda Dlamini, strategic planning manager at Y&R.

#BizTrends2018: Treading softly - creativity in sensitive times

Amanda Dlamini 8 Jan 2018

#BizTrends2018: Branding is the key to unlocking company innovation

#BizTrends2018: Branding is the key to unlocking company innovation

Mathew Weiss 8 Jan 2018

Matt Preschern, EVP and chief marketing officer of HCL Technologies.

#BizTrends2018: Marketing in the era of 'always on' communication

Matt Preschern 8 Jan 2018

#BizTrends2018: Just-in-time marketing: The strategies of today's savviest CMOs

#BizTrends2018: Just-in-time marketing: The strategies of today's savviest CMOs

8 Jan 2018

12 African startups to watch in 2018

12 African startups to watch in 2018

Gabriella Mulligan 5 Jan 2018

#MeTourism: The hidden costs of selfie tourism

#MeTourism: The hidden costs of selfie tourism

Marianna Sigala 5 Jan 2018

Predictions for 2018: What the investors said

Predictions for 2018: What the investors said

Gabriella Mulligan 4 Jan 2018

Africa 2017, Egypt.

Egypt wants a key role in driving regional integration in Africa

3 Jan 2018

Moussa Faki Mahamat, chairperson of the African Union Commission.

The African Union's agenda for 2018 on the continent

2 Jan 2018

A visa-free Africa still faces hurdles

A visa-free Africa still faces hurdles

18 Dec 2017

Swakopmund. © Vadim Nefedov via

Marketing platform for PIDA Week to boost projects

14 Dec 2017

Quality content is key to advertising success irrespective of reading platform

Quality content is key to advertising success irrespective of reading platform

12 Dec 2017

Inclusive growth needed for Africa to achieve sustained growth

Inclusive growth needed for Africa to achieve sustained growth

11 Dec 2017

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