Branding News

The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

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Screen grab from ADC 98th Annual Awards' Black Cube for Best of Show winner, “The Truth Is Worth It,” on behalf of The New York Times, awarded to Final Cut New York and Furlined Santa Monica with Droga5 New York.

#OneShow2019: All the ADC 2019 winners!

7 May 2019

New Verraki team.

New Verraki brand acts for Accenture in Nigeria

6 May 2019

Fepe International is now World Out of Home Organization

Fepe International is now World Out of Home Organization

2 May 2019

Some of team Mama Creative, from L to R: Kyle Gounden, Karla Strydom, Mishka Naidoo, Nicola Rossi, Adam Leontsinis, and Tetelo Nhlapo.

#Loeries2019: Mama Creative explains why it's on all of us to tell better stories

Leigh Andrews 26 Apr 2019

Where's our song for Mozambique?

Where's our song for Mozambique?

Charis Apelgren-Coleman 25 Apr 2019

Xolisa Dyeshana, chief creative officer at Joe Public United.

How Joe Public taps into the zeitgeist of AI in advertising for Africa

Leigh Andrews 25 Apr 2019

Up, close and very personalised

Up, close and very personalised

Refilwe Maluleke 23 Apr 2019

Five key learnings from SXSW 2019

Five key learnings from SXSW 2019

Wayne Flemming and Zubeida Goolam 18 Apr 2019

Bizcommunity sends a clear message that Africa is open for business

Bizcommunity sends a clear message that Africa is open for business

dotAfrica 9 Apr 2019

Bizcommunity launches BIZ | Daily top story headlines

Bizcommunity launches BIZ | Daily top story headlines

Bizcommunity.com 8 Apr 2019

Khumo Theko, trend spotter at Flux Trends.

Brands, pay attention to these new urban tribes

Juanita Pienaar 3 Apr 2019

Africa rising as Bizcommunity launches .Africa domain

Africa rising as Bizcommunity launches .Africa domain

Bizcommunity.com 2 Apr 2019

Mike Joubert of the Billybo Group, in action on the eCommerce Africa 2019 stage.

#ECO19: Unpack why your brand story matters before you start telling it

Leigh Andrews 20 Mar 2019

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

#NedbankIMC2019: The tech, the trends and the timeless truths of marketing

Jessica Tennant 15 Mar 2019

Using digital to personalise customer services in Africa

Using digital to personalise customer services in Africa

Ntombi Mhangwani 22 Feb 2019

5 branding and packaging trends R&D managers need to know

5 branding and packaging trends R&D managers need to know

20 Feb 2019

Image © Choerograph via

Listen up! Why Mastercard is becoming a sonic brand

Leigh Andrews 8 Feb 2019

John Schnobrich via .

3 shifts that marketers need to consider

Pieter Geyser 5 Feb 2019

The brands leading, challenging and exploring in 2019

The brands leading, challenging and exploring in 2019

Jainita Khatri 5 Feb 2019

Microsoft CMO on the transformation of digital marketing

Microsoft CMO on the transformation of digital marketing

Jessica Tennant 5 Feb 2019

Why savvy instant messaging campaigns can drive global brand awareness

Marco Broccardo 4 Feb 2019

AfCFTA will facilitate the emergence of new Africa champions

AfCFTA will facilitate the emergence of new Africa champions

24 Jan 2019

(c) andreahast -

Brand Finance releases report for the world's most valuable brands in 2019

22 Jan 2019

New APO Group CEO, Lionel Reina.

#BizTrends2019: Africa is one of the major players in the global economic future

17 Jan 2019

#BizTrends2019: Africa's new creative direction

#BizTrends2019: Africa's new creative direction

Gary Harwood 10 Jan 2019

#BestofBiz 2018: Marketing & Media Africa

#BestofBiz 2018: Marketing & Media Africa

18 Dec 2018

UN agencies unite in support of Africa's growth agenda

UN agencies unite in support of Africa's growth agenda

12 Dec 2018

Mandla Shezi, CEO of Hollard International.

Understanding the diversity of Africa is key to its growth

11 Dec 2018

Vlogstars! How to start winning at YouTube

Vlogstars! How to start winning at YouTube

Leigh Andrews 11 Dec 2018

Snapchat expands MENA video library

Snapchat expands MENA video library

4 Dec 2018

Let's do Biz