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The Lead Creative

The Lead Creative: "More creative freedom, less money"

The brands that win in 2026 will be the ones who view this seasonal moment not as a post-holiday filler, but as the launchpad for behaviour-driven (Image source: © 123rf )

January is an opportunity for brands: 11 social media marketing ideasKeith Kakadia

According to Sociallyin CEO Keith Kakadia, the next phase of digital retail rewards efficiency, conversion, and retention—not spray-and-pray advertising or unchecked scale (Image source: © 123rf )

2026: The year e-commerce gets ruthless

By Keith Kakadia 5 Jan 2026

(Image supplied)

Global ad market growth to accelerate, Big Tech takes market share

18 Dec 2025

More news

Mars CEO Grant Reid to retire, Poul Weihrauch named successor

Mars CEO Grant Reid to retire, Poul Weihrauch named successor

23 Jun 2022

Source: ©kasto -

Revlon files for Chapter 11 bankruptcy

17 Jun 2022

Highsnobiety Not-in-Paris-Lookbook. Source: Highsnobiety

Zalando acquires majority stake in Highsnobiety, merging content and commerce

14 Jun 2022

Source:

Revlon on the verge of Chapter 11 bankruptcy filing

13 Jun 2022

Truly Destroyed initiative hijacks luxury brand campaign

1 Jun 2022

#AfricaMonth: Montego upbeat about Africa's emerging market potential

#AfricaMonth: Montego upbeat about Africa's emerging market potential

Lauren Hartzenberg 30 May 2022

Source: https://www.pexels.com/ Pexels]]

Starbucks retreats from Russia

24 May 2022

McDonald's to exit Russian market

McDonald's to exit Russian market

17 May 2022

Rihanna's Fenty Beauty to launch in 8 African countries this May

Rihanna's Fenty Beauty to launch in 8 African countries this May

16 May 2022

Kirk Perry, president and CEO of IRI, will become CEO of the combined company. Source: Business Wire

IRI and NPD to merge, offering view of total retail purchasing and consumption trends

8 Apr 2022

Farfetch to invest up to $200m in Neiman Marcus Group in strategic luxury tie-up

Farfetch to invest up to $200m in Neiman Marcus Group in strategic luxury tie-up

5 Apr 2022

Source: Reuters/Dado Ruvic

CPG giants Nestlé, Mars and Mondelez scale back business in Russia

11 Mar 2022

Source: ©tea -

Growing list of retail brands suspend business in Russia [updated]

Lauren Hartzenberg 11 Mar 2022

Major food companies curb business activity in Russia

Major food companies curb business activity in Russia

9 Mar 2022

Wish rolls out shoppable video feature Wish Clips

Wish rolls out shoppable video feature Wish Clips

18 Feb 2022

Outlook for Africa's snack foods industry in 2022 and beyond

Outlook for Africa's snack foods industry in 2022 and beyond

Francois Robertson 15 Feb 2022

Source: Supplied

Retail and the metaverse: A new world of consumer connection

9 Feb 2022

Hugo Boss rebrands, partners with African TikToker Khaby Lame

Hugo Boss rebrands, partners with African TikToker Khaby Lame

2 Feb 2022

Luxury giant invites startups to enter LVMH Innovation Award 2022

Luxury giant invites startups to enter LVMH Innovation Award 2022

31 Jan 2022

Source: ©joeppoulssen -

Unilever to cull 1,500 jobs in major restructuring

26 Jan 2022

KFC names Nolo Thobejane as new head for rest of sub-Saharan Africa

KFC names Nolo Thobejane as new head for rest of sub-Saharan Africa

25 Jan 2022

Source: Supplied

Top 10 global consumer trends revealed for 2022 - Euromonitor

17 Jan 2022

Shoppers spent $1.14tn online globally over 2021 holiday season - Salesforce

Shoppers spent $1.14tn online globally over 2021 holiday season - Salesforce

13 Jan 2022

Source: Getty

Subscription economy to hit $275bn in 2022: Where's the growth coming from?

11 Jan 2022

Source: Sergey Soldatov -

AI shop assistants: Get ready for a world where you can't tell humans and chatbots apart

Shweta Singh 7 Jan 2022

#BizTrends2022: Why retail has changed forever

#BizTrends2022: Why retail has changed forever

John Watling 6 Jan 2022

Africa emerging as next big retail hotspot - Kearney report

Africa emerging as next big retail hotspot - Kearney report

4 Jan 2022

Virtual sneakers produced by RTFKT. Source: RTFKT

Nike buys NFT fashion and collectibles startup RTFKT

14 Dec 2021

Chanel appoints Unilever veteran Leena Nair as new CEO

Chanel appoints Unilever veteran Leena Nair as new CEO

14 Dec 2021

Source: Supplied

Tiger Brands centenary: From family business to FMCG giant

6 Dec 2021

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