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Results from Agency Scope UK 2018/2019 indicate concerns with consumers and the changing digital environment

The completion of the third edition of Agency Scope UK 2018/2019 enable us to note where South Africa stands in comparison...

By Johanna McDowell 19 Aug 2019

Shaun Vorster is the vice president of business programming at World Expo 2020. Image supplied.
#WorldExpo2020: How local businesses can unlock B2B and B2G value

We speak to VP of business programming for World Expo 2020 (one of the biggest event on the planet), South African, Shaun Vorster about the opportunities that this event will afford businesses in South Africa and across the rest of Africa...

By Juanita Pienaar 19 Aug 2019

Image credit: Simon Steinberger from Pixabay.
Facebook can now fact-check news in African languages

Facebook on Wednesday announced a partnership with fact-checking company Africa Check to bring local African language support to its third-party Fact-Checking programme...

By Shereesa Moodley 16 Aug 2019

Tosin Lanipekun, executive director of Advertising Week Africa.
Joburg to host first Advertising Week Africa

Advertising Week Africa comes to the continent for the first time, hosted in Johannesburg, in October 2019...

By Louise Burgers 12 Aug 2019

Image credit: Fernanda Rodríguez on Unsplash.
Much of brand management is a hit-and-miss affair. Sometimes it works, sometimes it doesn't

The process of brand management is not as complicated as a lot of non-brand or marketers sees it...

By Rirhandzu Shingwenyana 7 Aug 2019

Kantar CEO, Eric Salama. Image supplied.
Kantar's Eric Salama discusses the way forward under new owner Bain Capital

Kantar CEO Eric Salama presented an update on the new ownership structure and the opportunities under, Bain Capital during a press call held on Thursday...

By Juanita Pienaar 5 Aug 2019

Image credit: Tumisu from Pixabay.
Here's what SMEs need to know about using their customer communication channels effectively

There are a few basic things every business can do to ensure that its communication strategy is as effective as possible...

By Greg Chen 2 Aug 2019

Image credit: Bram Van Oost on Unsplash.
Elon Musk says Netflix and YouTube are coming to Teslas

"Netflix and drive" might become a thing now that Elon Musk revealed upcoming support for the streaming service and YouTube on his Tesla vehicles...

By Shereesa Moodley 31 Jul 2019

Personal brand leads organisational brand
Personal brand leads organisational brand

There's a lot of emphasis on personal brand these days, which is not surprising given the power of social media networking...

By Johnny Johnson 30 Jul 2019

Image credit: Aaron Sebastian on Unsplash.
Is it premium versus programmatic or premium and programmatic?

The media landscape is changing rapidly and the way that media agencies are planning and buying digital media is ever-evolving...

By Mark Botha 29 Jul 2019

5 ways to drive growth through customer retention
5 ways to drive growth through customer retention

Businesses have become obsessed with their growth curve, regardless of the metric, number of users, customers and followers growth...

By Kirsty Sharman 25 Jul 2019

#FB@15: Inside Facebook's 4 Cs for innovation
#FB@15: Inside Facebook's 4 Cs for innovation

Looking to the future, Nunu Ntshingila, head of Facebook Africa, shared the four Cs - which are key trends directing their business for the next few years...

By Elouise Kelly 23 Jul 2019

African design showcased at Bloomingdale's The Lion King pop-up
African design showcased at Bloomingdale's The Lion King pop-up

African brands like MaXhosa by Laduma, Pichulik and AAKS are on show in the U.S. as part of The Lion King pop-up concept shop at Bloomingdale's...

By Lauren Hartzenberg 22 Jul 2019

Chijioke Dozie, Carbon CEO and co-founder.
#AfricaLeads: Africa is one of the most fertile regions for growth across industries

Paylater rebranded to Carbon to become a digital financial services platform, going "beyond banking", says CEO Chijioke Dozie...

By Louise Burgers 19 Jul 2019

Image credit: Franck V. on Unsplash
Key questions to consider before investing in AI for marketing

AccuraCast director Jérôme Divecha offers clear advice to see if AI could help your business make the next big step forward...

By Jérôme Divecha 17 Jul 2019

Image credit: Mein Deal on Unsplash.
How to use design thinking to build the next Amazon

Anyone aspiring to build the next Amazon needs to adopt a similar approach to Jeff Bezos's insistence on an empty chair...

By Anne-marie le Roux 15 Jul 2019

The Lion King roars to life on the big screen in a whole new way
The Lion King roars to life on the big screen in a whole new way

The live-action release of The Lion King promises to be one of the most spectacular highlights of 2019..

By Daniel Dercksen 15 Jul 2019

Ad Tech Masterclass in Nigeria.
Creating a brand safe environment for advertisers in Africa

Masterclasses on programmatic advertising buying have been held by 365 Digital in Nigeria, as well as other African markets...

By Louise Burgers 11 Jul 2019

The PR industry is the most fortunate in today's world
The PR industry is the most fortunate in today's world

Gee Motsepe, managing director of Motions PR, on why he thinks the PR industry is the most fortunate in the entire marketing and advertising ecosystem...

By Gee Motsepe 8 Jul 2019

Instagram, the new marketing hub for business growth
Instagram, the new marketing hub for business growth

This is the time that businesses need to capitalise on brand expansion and business growth - and social media platforms - when used correctly - can assist. Refilwe Monyai, account manager at Orange Ink gives tips and tricks on how to get Instagram right...

By Refilwe Monyai 4 Jul 2019

Rafiki director Wanuri Kahiu talks intimate scenes and LGBTQ+ rights
Rafiki director Wanuri Kahiu talks intimate scenes and LGBTQ+ rights

Writer-director Wanuri Kahiu is part of the new generation of African storytellers whose second feature film Rafiki took six years to reach the big screen...

By Daniel Dercksen 3 Jul 2019

Advertising can lead the charge on climate change. Here's how
Advertising can lead the charge on climate change. Here's how

The climate crisis has been a dark cloud on the horizon for some time now, but 2019 is the year the world's political and business leaders at Davos officially put the issue at the top of their "worry list"...

By Andrew MacKenzie 3 Jul 2019

#AfricaLeads: African mobile marketing agency JustPalm ranked 4 at EMEA
#AfricaLeads: African mobile marketing agency JustPalm ranked 4 at EMEA

JustPalm.com, Africa's fastest growing mobile marketing agency, has been ranked among the top five EMEA Digital/Specialist Agencies at the annual Smarties awards...

By Louise Burgers 13 Jun 2019

Five skills to help you connect with your social media audience
Five skills to help you connect with your social media audience

With the continued increase of the prosumer, many brands are struggling to control messaging around who they are and what they offer. By having a savvy social media strategy, a brand is able to better communicate with and understand who their audience is, what it is they want and how to engage with them positively, while still building resonance...

By Zubeida Goolam 13 Jun 2019

How CRM can add measurable value to your brand
How CRM can add measurable value to your brand

Customer relationship marketing (CRM) is an important tool to help turn your marketing campaigns into a success. With this tool, repetitive tasks are automated, freeing up time for teams to engage with tasks, that are more demanding to meet business objectives...

By Michael Gullan 13 Jun 2019

#AfricaMonth: Why Africa is primed for prestige beauty growth
#AfricaMonth: Why Africa is primed for prestige beauty growth

Overseeing multi-ethnic innovation for Estée Lauder Companies, Susan Akkad is no stranger to the concept of 'inclusive beauty'...

By Lauren Hartzenberg 31 May 2019

#AfricaMonth: The rise of Afrocentrism and its impact on the luxury business
#AfricaMonth: The rise of Afrocentrism and its impact on the luxury business

Africa has been a rich source of artistic inspiration for many parts of the world for centuries, but what's changing now is that Afrocentric culture is being spearheaded by the sons and daughters of the African continent...

By Lauren Hartzenberg 29 May 2019

Photo by Franki Chamaki on .
The true value of data for marketers

Data analytics; the new buzzword for business people everywhere - it's the new north star guiding every decision we're supposed to make. But there's a lot of data and not a lot of understanding on what to do with it, often making data analytics more confusing and less useful than it should be...

By Matt Arnold 29 May 2019

Is your brand telling the true story?
Is your brand telling the true story?

Stories are a powerful part of the human experience. Yes, we see them told at bedtime to children listening in rapt silence, but they're also told daily in election campaigns, fundraising drives and in business, through brand storytelling...

By Yaw Dwomoh 13 May 2019

When brands get social media engagement right
When brands get social media engagement right

Social media has become an increasingly valuable component for consideration with a lot of PR strategies over the years. It's exciting to see how various brands are using social media to convey their brand personality...

By Sheila Afari 26 Apr 2019

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