FIFA World Cup | Bizcommunity

FIFA World Cup | Bizcommunity

News

Dove and Fifa are teaming up to champion the next generation of female sports commentators through the Girl Talk movement (Image generated by AI)

Promotions & Activations

Girl Talk: Finding the next female voice in sports

2 days

Castle Lager’s Here’s To The Fans That Stood The Test Of Time campaign leading into the Fifa World Cup 2026 is a recreation of defining moments from South African football history (Image supplied)

Advertising

Castle Lager’s Here’s To The Fans That Stood The Test Of Time recreates SA football moments

3 days

#Orchids&Onions: Carling carries, Faf fumbles in World Cup ad chaos

#OrchidsandOnions

#Orchids&Onions: Carling carries, Faf fumbles in World Cup ad chaos

Brendan Seery 14 May 2026

SuperSport’s new advertising campaign will launch to coincide with the start of the Fifa World Cup 2026 (Image supplied)

Advertising

Supersport's Fifa World Cup Sleep can wait campaign launches

11 May 2026

The global ad stars football stars like Thierry Henry and David Beckham. Source: YouTube.

Advertising

Lay’s bets on football fever with new World Cup campaigns

7 May 2026

The ad shines a spotlight on the stadium workers. Source: YouTube.

Advertising

#BehindtheCampaign: Stadium staff get their World Cup spotlight with Carling Black Label

5 May 2026

Limited-edition Carling Black Label packs could send you to the FIFA World Cup 2026

Promotions & Activations

Limited-edition Carling Black Label packs could send you to the FIFA World Cup 2026

Issued by MSports Marketing 29 Apr 2026

The TV vs digital debate is over. Digital won

Digital

The TV vs digital debate is over. Digital won

Issued by TDMC 23 Apr 2026

“Phillip, we are in.” Absa and Visa give fans a shot at the FIFA World Cup 2026

Sport

“Phillip, we are in.” Absa and Visa give fans a shot at the FIFA World Cup 2026

Issued by OnPoint PR 15 Apr 2026

TV

SportyTV bags rights to stream Fifa World Cup 2026 in SA

13 Apr 2026

Levergy appoints Gaofetoge as head of PR

PR & Communications

Levergy appoints Gaofetoge as head of PR

Issued by Levergy 9 Apr 2026

Caxton Media puts SA brands at the heart of the world’s biggest sports event

Media

Caxton Media puts SA brands at the heart of the world’s biggest sports event

Issued by Caxton Media 1 Apr 2026

The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Marketing

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

26 Mar 2026

South African football gets a boost with Standard Bank's new partnership

Sport

South African football gets a boost with Standard Bank's new partnership

5 Mar 2026

Own the moment that matters. Powered by Vicinity Media Occasion IQ and Omnichannel Analytics

OOH

Own the moment that matters. Powered by Vicinity Media Occasion IQ and Omnichannel Analytics

Sharné Daniels, Issued by Vicinity Media 5 Mar 2026

Source: Pexels.

Infrastructure & Utilities

Pay twice or get it right: A call for quality in SA's construction

18 Feb 2026

Sponsorship

OLC launches sponsorship division to drive strategic brand partnerships

Issued by OLC Through The Line Communications 16 Feb 2026

Catch the Fifa World Cup Trophy live in South Africa

Events

Catch the Fifa World Cup Trophy live in South Africa

20 Jan 2026

WPP Media Sports wants to reinvent sport marketing (Image source: © National Geographic Kids

Marketing

WPP Media Sports wants to reinvent sport marketing

8 Jan 2026

The Carling Black Label Cup and the campaign that changed fan engagement

Marketing

The Carling Black Label Cup and the campaign that changed fan engagement

Issued by Caxton Media 7 Jan 2026

Zuru unveils Fifa collectibles ahead of World Cup 2026

Design & Manufacturing

Zuru unveils Fifa collectibles ahead of World Cup 2026

19 Dec 2025

(Image supplied)

Marketing & Media

Global ad market growth to accelerate, Big Tech takes market share

18 Dec 2025

Morocco secures $316m from AfDB for World Cup-ready airports

Travel

Morocco secures $316m from AfDB for World Cup-ready airports

Ahmed El Jechtimi 15 Dec 2025

Adidas unveils the ultimate World Cup ball collection in a historic tribute

Sport

Adidas unveils the ultimate World Cup ball collection in a historic tribute

8 Dec 2025

Matthew Nkala of Catalyst Africa

Sponsorship

How the Sanlam Cape Town Marathon cancellation tested brand empathy

Matthew Nkala 11 Nov 2025

Creative legend John Hunt retires

Advertising

Creative legend John Hunt retires

11 Nov 2025

Adidas named official technical sponsor for Safa

Sport

Adidas named official technical sponsor for Safa

20 Oct 2025

Bafana Bafana qualify for 2026 World Cup

Sport

Bafana Bafana qualify for 2026 World Cup

15 Oct 2025

Official Match Ball for Fifa World Cup 2026 revealed

Sport

Official Match Ball for Fifa World Cup 2026 revealed

6 Oct 2025

Modernising rail for Morocco’s digital future, as 2030 Fifa World Cup beckons

Railway

Modernising rail for Morocco’s digital future, as 2030 Fifa World Cup beckons

Zineb Kamri 23 Sep 2025

Beyond the wow factor: Why experiential marketing must drive measurable business impact

Marketing

Beyond the wow factor: Why experiential marketing must drive measurable business impact

Issued by Publicis Groupe Africa 11 Sep 2025

SABC Sport and Hollywoodbets unite to livestream Afcon 2025

Sport

SABC Sport and Hollywoodbets unite to livestream Afcon 2025

11 Sep 2025

Simphiwe Dludlu bids farewell to SABC Sport

TV

Simphiwe Dludlu bids farewell to SABC Sport

29 Jul 2025

SA to hold a ‘critical‘ meeting with Formula 1

Motorsport

SA to hold a ‘critical‘ meeting with Formula 1

16 Jul 2025

From broadcast to breakthrough: Realising the power of global sponsorship assets locally

Sponsorship

From broadcast to breakthrough: Realising the power of global sponsorship assets locally

Struan Campbell, Issued by Octagon 11 Jul 2025

Damon Stapleton and Ali Rez join One Club Board

The One Club for Creativity

Damon Stapleton and Ali Rez join One Club Board

26 Jun 2025

Source: Supplied.

Retail & Hospitality Property

Ritz Hotel changes hands: Sea Point's modular marvel set for revival

Katja Hamilton 23 Jun 2025

Fifa Club World Cup Final Halftime Show headliners announcement

Music

Fifa Club World Cup Final Halftime Show headliners announcement

Issued by OnPoint PR 18 Jun 2025

Source: © 123rf While Global advertising spend is now on course to grow 6.7% this year to $1.15trn, according to a new study from Warc, this is a downgrade of almost one percentage point (pp) from the marketing effectiveness experts’ November forecast

Marketing

Warc study shows growth this year but still downgrade of almost one percentage point

28 Mar 2025

Morocco's airport capacity set to more than double by 2030

Aviation

Morocco's airport capacity set to more than double by 2030

Ahmed Eljechtimi 17 Dec 2024

AB InBev is the official beer partner of Fifa Club World Cup 2025 (Image supplied)

Sponsorship

AB InBev extends Fifa sponsorship to Fifa Club World Cup 2025

27 Nov 2024

Advertising

Africa is the world’s largest market for Guinness beer – how its ad campaigns exploit men

Jordanna Matlon 25 Sep 2024

Lay’s has announced its official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027 (Image supplied)

Sponsorship

Lay’s announces official sponsorship of the Fifa World Cup 26 and Fifa Women’s World Cup 2027

16 Sep 2024

Pictured: Naadiya Moosajee. Image supplied.

Social Entrepreneurship

Naadiya Moosajee's quest to make engineering accessible to girls across Africa

Aa-isha Hassiem 4 Sep 2024

Hisense unveils official sponsorship of Real Madrid

Sponsorship

Hisense unveils official sponsorship of Real Madrid

Issued by The Noise Factory 30 Aug 2024

Primedia hires heavy hitter, Tobie Badenhorst from Nedbank, to head up Primedia Sport

Radio & Audio

Primedia hires heavy hitter, Tobie Badenhorst from Nedbank, to head up Primedia Sport

Issued by Primedia Broadcasting 26 Jun 2024

Branding

Brand South Africa's Today I woke up in South Africa most loved campaign in SA's 30 years

Danette Breitenbach 13 Jun 2024