FIFA World Cup | Bizcommunity

FIFA World Cup | Bizcommunity

News

The World Cup is over. Spain won the trophy. But Adidas may have won the marketing battle, says marketing strategist, Matthew Nkala (Image supplied)

Marketing

Spain won the World Cup. But who won the battle for brand relevance

Matthew Nkala 11 hours

Branding

Lamine Yamal and his little bro gave Spain the kind of PR money can't buy

Karabo Ledwaba 1 day

Non-official Fifa brands score with reverse ambush marketing

Marketing

Non-official Fifa brands score with reverse ambush marketing

Terry Levin 1 day

Bafana Bafana’s Thapelo Maseko, with teammates, celebrating scoring their first goal in the Fifa World Cup 2026 match against South Korea at the Estadio Monterrey in Monterrey, Mexico. Image credit: Reuters/Eloisa Sanchez

Inclusion, Empowerment & Social Justice

Racism at the World Cup is an ugly reality. How to understand where it comes from

Christian Ungruhe 17 Jul 2026

Adidas launches official Fifa World Cup 2026 Final match ball in SA

Sport

Adidas launches official Fifa World Cup 2026 Final match ball in SA

16 Jul 2026

Branding

What football taught me about purposeful procurement

Vicki Scheffel 16 Jul 2026

Promotions & Activations

From traditional sponsorship visibility to an immersive experience

16 Jul 2026

Beyond borders: Why 2026 should be remembered as Africa's World Cup

Marketing

Beyond borders: Why 2026 should be remembered as Africa's World Cup

Seseki Itsweng, Issued by Octagon 14 Jul 2026

We've been measuring football success wrong

Sport

We've been measuring football success wrong

Issued by SAB Corporate Fifa World Cup Campaign 13 Jul 2026

IShowSpeed to lead YouTube-Fifa creator match

Streaming

IShowSpeed to lead YouTube-Fifa creator match

10 Jul 2026

France's Kylian Mbappé celebrates scoring their first goal in the round-of-16 Fifa World Cup match between Paraguay and France. Image credit: Reuters/Kyle Ross

Sports Science

How Messi, Mbappé and Haaland use their brains (as well as feet) to gain a psychological edge at the World Cup

Eric Zillmer 10 Jul 2026

#Orchids&Onions: Pick n Pay eats like a champ… and markets like one too

#OrchidsandOnions

#Orchids&Onions: Pick n Pay eats like a champ… and markets like one too

Brendan Seery 9 Jul 2026

Powerade partners with Bafana Bafana captain for limited Fifa World Cup edition

Promotions & Activations

Powerade partners with Bafana Bafana captain for limited Fifa World Cup edition

9 Jul 2026

Adidas has shifted its $512m global media agency business to the Omnicom Media Group (Image@ Think Marketing )

Marketing & Media

Adidas shifts $512m global media account to new agency

6 Jul 2026

IP Law

Intellectual property and contract law: Lessons from Fifa's clean stadium rule

Herman Blignaut 6 Jul 2026

Promotions & Activations

Lego and McDonald’s tap into collectable culture to win the 2026 Fifa World Cup

Maroefah Smith 2 Jul 2026

Africa’s football boom is creating value that local markets miss

Sport

Africa’s football boom is creating value that local markets miss

Chigozirim Bodart 2 Jul 2026

The community's living room NAD malls bring the Fifa World Cup closer to home

Retailers

The community's living room NAD malls bring the Fifa World Cup closer to home

Issued by Catchwords 26 Jun 2026

Egypt's Mohamed Salah celebrates after the World Cup Group G match between New Zealand and Egypt. Image credit: Reuters/Anne-Marie Sorvin

Inclusion, Empowerment & Social Justice

Love wins at the World Cup “Pride Match” between Egypt and Iran

26 Jun 2026

Darren Olivier, Danielle van Deventer and Mandla Ngidi, Adams and Adams, law experts, provide a practical legal guide for Fifa World Cup marketing (Image @ Indian Express

Marketing

World Cup marketing: Finding the balance between cultural moments and legal boundaries

Darren Olivier, Danielle van Deventer and Mandla Ngidi 12 Jun 2026

Bafana Bafana take on Mexico tonight, Thursday, 11 June. Picture: The 2026 Fifa World Cup Bafana Bafana squad (Image @ Kaya 959

Digital

Fifa World Cup sees surge in search for Bafana Bafana

11 Jun 2026

Sport

Let’s Go Bafana Bafana!

Sandile Nene 11 Jun 2026

MTN customers get 1GB of free DStv Stream data to watch the Fifa World Cup 2026 when they top up

Streaming

MTN customers get 1GB of free DStv Stream data to watch the Fifa World Cup 2026 when they top up

Issued by DStv 15 Jun 2026

#Orchids&Onions: Sixty60 taps into Fifa nostalgia, Liberty loses the message

#OrchidsandOnions

#Orchids&Onions: Sixty60 taps into Fifa nostalgia, Liberty loses the message

Brendan Seery 11 Jun 2026

McDonald’s South Africa brings Fifa World Cup 2026 home with fan experiences and collectibles

FMCG

McDonald’s South Africa brings Fifa World Cup 2026 home with fan experiences and collectibles

Issued by McDonald's South Africa 10 Jun 2026

Media

Which SA brand or agency will win the Caxton Cup?

Issued by Caxton Media 10 Jun 2026

KFC brings chickens to the field. Source: YouTube.

Advertising

Fifa World Cup 2026 | Go sports, go culture, go brands!

Karabo Ledwaba 10 Jun 2026

McDonald's launches Sing Loud Sing Proud to help South Africans learn their national anthem

FMCG

McDonald's launches Sing Loud Sing Proud to help South Africans learn their national anthem

Issued by McDonald’s South Africa 9 Jun 2026

Checkers goes to Mexico. Source: Supplied.

Advertising

WATCH | Checkers Sixty60 honours Tshabalala moment with World Cup-themed campaign

9 Jun 2026

Powerade unveils 'Power your Fate' campaign for Fifa World Cup 26

Marketing

Powerade unveils 'Power your Fate' campaign for Fifa World Cup 26

Issued by Octagon 8 Jun 2026

Fashion & Homeware

Levi’s launches Fifa World Cup 2026 Country Ringer Tees

5 Jun 2026

How SuperSport is bringing the Fifa World Cup closer to fans across Africa

TV

How SuperSport is bringing the Fifa World Cup closer to fans across Africa

Issued by MultiChoice 4 Jun 2026

Vuvuzelas, vapes and other items not allowed into 2026 Fifa World stadiums

Sport

Vuvuzelas, vapes and other items not allowed into 2026 Fifa World stadiums

3 Jun 2026

Jumbo Mall: A community focal point reshaping everyday retail in eMalahleni

Retailers

Jumbo Mall: A community focal point reshaping everyday retail in eMalahleni

Issued by Catchwords 29 May 2026

The Marketing + Media Alliance (MMA) Smarties South African winners for 2026 were announced last night. Picture: Ogilvy was awarded Best in Show for Audi TikTok Test Drive (Image supplied)

Marketing

MMA Smarties South Africa 2026 winners announced

22 May 2026

Dove and Fifa are teaming up to champion the next generation of female sports commentators through the Girl Talk movement (Image generated by AI)

Promotions & Activations

Girl Talk: Finding the next female voice in sports

19 May 2026

Castle Lager’s Here’s To The Fans That Stood The Test Of Time campaign leading into the Fifa World Cup 2026 is a recreation of defining moments from South African football history (Image supplied)

Advertising

Castle Lager’s Here’s To The Fans That Stood The Test Of Time recreates SA football moments

18 May 2026

#Orchids&Onions: Carling carries, Faf fumbles in World Cup ad chaos

#OrchidsandOnions

#Orchids&Onions: Carling carries, Faf fumbles in World Cup ad chaos

Brendan Seery 14 May 2026

SuperSport’s new advertising campaign will launch to coincide with the start of the Fifa World Cup 2026 (Image supplied)

Advertising

Supersport's Fifa World Cup Sleep can wait campaign launches

11 May 2026

The global ad stars football stars like Thierry Henry and David Beckham. Source: YouTube.

Advertising

Lay’s bets on football fever with new World Cup campaigns

7 May 2026

The ad shines a spotlight on the stadium workers. Source: YouTube.

Advertising

#BehindtheCampaign: Stadium staff get their World Cup spotlight with Carling Black Label

5 May 2026

Limited-edition Carling Black Label packs could send you to the FIFA World Cup 2026

Promotions & Activations

Limited-edition Carling Black Label packs could send you to the FIFA World Cup 2026

Issued by MSports Marketing 29 Apr 2026

The TV vs digital debate is over. Digital won

Digital

The TV vs digital debate is over. Digital won

Issued by TDMC 23 Apr 2026

“Phillip, we are in.” Absa and Visa give fans a shot at the FIFA World Cup 2026

Sport

“Phillip, we are in.” Absa and Visa give fans a shot at the FIFA World Cup 2026

Issued by OnPoint PR 15 Apr 2026

TV

SportyTV bags rights to stream Fifa World Cup 2026 in SA

13 Apr 2026

Levergy appoints Gaofetoge as head of PR

PR & Communications

Levergy appoints Gaofetoge as head of PR

Issued by Levergy 9 Apr 2026

Caxton Media puts SA brands at the heart of the world’s biggest sports event

Media

Caxton Media puts SA brands at the heart of the world’s biggest sports event

Issued by Caxton Media 1 Apr 2026

The fifa World Cup 2026 is predicted to drive $10.5 billion surge in ad spend but ad impact has diminished amid a shifting media landscape (Image supplied)

Marketing

Fifa World Cup 2026 drives $10.5bn ad surge, but with diminshed impact

26 Mar 2026

South African football gets a boost with Standard Bank's new partnership

Sport

South African football gets a boost with Standard Bank's new partnership

5 Mar 2026

Own the moment that matters. Powered by Vicinity Media Occasion IQ and Omnichannel Analytics

OOH

Own the moment that matters. Powered by Vicinity Media Occasion IQ and Omnichannel Analytics

Sharné Daniels, Issued by Vicinity Media 5 Mar 2026