Client agency relationships | Bizcommunity

Client agency relationships | Bizcommunity

News

Scopen has just finished a new wave of the Agency Scope Study in China and found that the Chinese market is structurally organised around multi-partner ecosystems. Pictured: Zhujiang River and modern building of the financial district at night in Guangzhou, China. (Image source: © 123rf )

Marketing & Media

Agency Scope China 2025/26 | A multi-partner ecosystem with no single lead agency

1 day

Client-agency relationships define PR outcomes

PR & Communications

Client-agency relationships define PR outcomes

Moliehi Molekoa 29 Jan 2026

#BizTrends2026 | IAS' Johanna McDowell: AI, creativity and media agencies

Marketing

#BizTrends2026 | IAS' Johanna McDowell: AI, creativity and media agencies

Johanna McDowell 19 Jan 2026

99c wins prestigious Shoprite Group Supplier of the Year Award for 2025

Advertising

99c wins prestigious Shoprite Group Supplier of the Year Award for 2025

Issued by 99c 10 Dec 2025

Brave Group secures top rank in digital, AI, and transformation in 2025/26 Agency Scope Study

Digital

Brave Group secures top rank in digital, AI, and transformation in 2025/26 Agency Scope Study

Issued by Brave Group 5 Dec 2025

Ogilvy and SAB Carling Black Label 2023 winners of the IAS-sponsored FM AdFocus Partnership Award (Image: Source © AdFocus Awards )

Advertising

FM AdFocus Awards 2025: The power of partnership in a changing industry

21 Nov 2025

Meet the judges of the IAS Agency Credentials Award

Direct Marketing

Meet the judges of the IAS Agency Credentials Award

Issued by DMASA 1 Aug 2025

Bradly Howland, the CEO of Alkemi Collective, has been appointed president of the Public Relations Institute of Southern Africa (Image supplied)

PR & Communications

New era for Prisa with new president

30 Jun 2025

Source: © Fernando Dantas The 10th edition of the Agency Scope Brazil 2024/25 study has identified an increase in the use of a pitch as a method of selecting agencies

Marketing & Media

Part 2: Agency Scope Brazil 2024/25 study: Pitch the number one method for agency selection

17 Dec 2024

https://communities.springernature.com/

Marketing & Media

Part 1: Agency Scope Brazil 2024/25 study: Brazilian advertiser companies revenue reaches R$ 3.6bn

13 Dec 2024

Leagas Delaney debuts in SA, aims for top mid-tier agency spot with 10 bespoke clients

Marketing

Leagas Delaney debuts in SA, aims for top mid-tier agency spot with 10 bespoke clients

Danette Breitenbach 3 Oct 2024

Source: © 123rf Finding the right fit between marketer and agency is not just a matter of swiping right or left, but more like an old-fashioned tinderbox - which could light your fire or burst into flames, writes Johanna McDowell, founder & CEO of Independent Agency Selection (IAS) and managing partner Scopen Africa

Marketing

Agency selection: Forget everything you know about Tinder…

Johanna McDowell 30 Sep 2024

What your digital agency wishes you knew: 5 tips to being a good client and reaping excellent results

Digital

What your digital agency wishes you knew: 5 tips to being a good client and reaping excellent results

Issued by TDMC 26 Aug 2024

Part 3: Agency Scope China - Chinese market complexity and competitiveness raise client expectations

Marketing

Part 3: Agency Scope China - Chinese market complexity and competitiveness raise client expectations

14 Aug 2024

Source: © 123rf In China the average length of relationships that marketers have with their current creative agencies has shortened to 2.7 years

Marketing

Part 2 – Agency Scope China: Short term performance prevents development of deep relationships

13 Aug 2024

Source: © 123rf Zhujiang River and modern building of financial district at night in Guangzhou China

Marketing

Part 1: Agency Scope China: A greater value on strategy

12 Aug 2024

Source: © Loeries South Africa’s top four awards according to Scopen are The Loerie Awards, Cannes Lions, Effie Awards and Bookmarks.

Marketing & Media

Scopen: Chemistry between agency and marketer becomes more important

24 Jun 2024

Source: © 123rf Ann Nurock, partner: Relationship audits and management, Radar, examines what a strong client-agency relationship entails

Advertising

Cultivating creativity through strong client-agency trust

Ann Nurock 31 May 2024

Marketing

Nurturing genuine collaboration in the creative industry

Mongezi Mtati 8 May 2024

Marketing

Scopen study finds Nedbank, Nando's and Absa top three brands for professionals to work with

4 Apr 2024

Promise closes off successful year of growth and creative awards

Digital

Promise closes off successful year of growth and creative awards

Issued by Promise 18 Dec 2023

Source: © 123rf The 2023 Agency Scope found that clients want to sit in the same room with their agencies

Marketing

#AgencyScopeSA Part 2: Longer client-agency relationships produce great work

Danette Breitenbach 1 Dec 2023

Source: © 123rf Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof

Marketing

#AgencyScopeSA Part 1: CMOs want integrated agencies and other key findings

Danette Breitenbach 30 Nov 2023

Image supplied. Carl Willoughby, CCO TBWA Hunt Lascaris says it feels like there are more people at Cannes than ever

Cannes Lions

#Cannes2023: The diary of Creative Circle. Carl Willoughby, CCO TBWA Hunt Lascaris "How are you feeling?"

23 Jun 2023

Image suppplied. Amy Rodgers, head of Warc Creative. “Does the strength of the relationship between client and agency correlate with effective work? We can answer with an emphatic ‘yes’"

Marketing

Research finds strong client-agency relationships lead to more effective work

2 Mar 2023

Branding

Toyota and FCB end 60-year partnership

31 Oct 2022

Source: © Fauxels A good relationship between an agency and a client is the only way to build value and do great work together

PR & Communications

10 tips for better client-agency relationships

Tiffany Turkington-Palmer 18 Oct 2022

Image supplied: Yuvisti Ramgulam, head of client service for 8909 Digital

Women's Month

#WomensMonth: Yuvisti Ramgulam of 8909 Digital; Answer the call of the challenge

Emily Stander 8 Aug 2022

Marketing

Post-pandemic global trends in client-agency partnerships

21 Jul 2022

Source: © Robert Nyman Building the Great Wall of China was highly complex, just like the agency market in that country

Research

Agency Scope China 2021/22: Client satisfaction with creative & media agencies still to improve

7 Jul 2022

Research

China and SA share a love for specialist agencies

5 Jul 2022

Joe Public United ranked number 1 Attractive Agency by Scopen 2021

Advertising

Joe Public United ranked number 1 Attractive Agency by Scopen 2021

Issued by Joe Public 3 Feb 2022

'Inside intelligence' is the future of advertising

Advertising

'Inside intelligence' is the future of advertising

17 Nov 2021

Leanne Goot, marketing manager for Mobile in Africa

#BehindTheBrandManager

#BehindtheBrandManager: Leanne Goott, "Great teams make great work."

Emily Stander 30 Sep 2021

Eugene Lenford, marketing manager at Savanna

#BehindTheBrandManager

#BehindtheBrandManager: Savanna's Eugene Lenford speaks to making your brand work

Emily Stander 10 Sep 2021

Marketer-agency relationships are lasting longer than before

Marketing & Media

Marketer-agency relationships are lasting longer than before

3 Aug 2021

Pitch remains the most favoured way of selecting an agency

Research

Pitch remains the most favoured way of selecting an agency

26 Jul 2021

UK marketers prefer specialist agencies to solve their needs in different areas

Research

UK marketers prefer specialist agencies to solve their needs in different areas

22 Jul 2021

Industry maverick to talk honesty at Nedbank IMC 2021

Marketing

Industry maverick to talk honesty at Nedbank IMC 2021

Issued by IMC Conference 14 Jul 2021

The power of knowing: First insights from Agency Scope UK 2021/2022

Marketing

The power of knowing: First insights from Agency Scope UK 2021/2022

Johanna McDowell 29 Jun 2021

Research

Agency Scope Insights: How client-agency relationships in Brazil and China compare

Johanna McDowell 29 Apr 2021

Rapt Creative wins Molson Coors, opens offices in the UK and Ukraine

Advertising

Rapt Creative wins Molson Coors, opens offices in the UK and Ukraine

12 Apr 2021

A marriage made in mediation - world class client: agency management

Advertising

A marriage made in mediation - world class client: agency management

Johanna McDowell 15 Feb 2021

Image source: .

Research

Agency Scope China study shows the impact of an increasingly fragmented ecosystem

31 Mar 2020

Image source: .

Research

Agency Scope Insights: Marketing and communication budget increases by 78%

Johanna McDowell 5 Mar 2020

Being on-site can give you a powerful voice at the table

Marketing

Being on-site can give you a powerful voice at the table

Issued by Oliver 29 Jan 2020

Brave Group roars and rises up Scopen 2019 rankings

Advertising

Brave Group roars and rises up Scopen 2019 rankings

Issued by Brave Group 3 Dec 2019

Machine_'s Sarah Browning-de Villiers and Sanlam's Francois Uys.

Advertising

6 reasons why client-agency relationships fail

Sarah Browning-de Villiers 18 Nov 2019

Image credit: Austin Distel on Unsplash.

Advertising

We need to like you: Why client-agency relationships matter

Herman Degener 13 Nov 2019