Creative process | Bizcommunity

Creative process | Bizcommunity

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Penquin uses AI to bring children’s stories to life this World Literacy Day

Artificial Intelligence

Penquin uses AI to bring children’s stories to life this World Literacy Day

Issued by Penquin 9 Sep 2025

The new Toyota Starlet campaign blends traditional craft with generative AI elements for an out-of-this-world adventure (Image supplied)

Advertising

#BehindtheCampaign: Toyota Starlet campaign blends tradition and tech

9 Sep 2025

Creativity on the clock: Making deadlines work for you

Digital

Creativity on the clock: Making deadlines work for you

Monique Vrey, Issued by Moonsport 12 Aug 2025

Creators and creatives: Advertising in a world of social influence

Advertising

Creators and creatives: Advertising in a world of social influence

Andile Rapiya, Managing Director, Bravado at Brave, Issued by Brave Group 28 Jul 2025

#NedbankIMC2025| Lucky Hustle's Darren Morris - Why today's CMOs must speak the language of business

IMC Conference

#NedbankIMC2025| Lucky Hustle's Darren Morris - Why today's CMOs must speak the language of business

Darren Morris 21 Jul 2025

Influencer marketing: Asset or liability?

Marketing

Influencer marketing: Asset or liability?

Issued by IMC Conference 17 Jul 2025

NWU Main Gallery launches inaugural artist residency

Higher Education

NWU Main Gallery launches inaugural artist residency

Issued by North-West University (NWU) 11 Jul 2025

Samsung Galaxy Z Fold7: Raising the bar for smartphones

Mobile & Apps

Samsung Galaxy Z Fold7: Raising the bar for smartphones

Issued by Samsung 10 Jul 2025

Google’s Veo 3: Advertising’s new AI tipping point

Marketing

Google’s Veo 3: Advertising’s new AI tipping point

Musa Kalenga, Issued by Brave Group 19 Jun 2025

The hidden cost of content chaos – and why we need to start wrangling it

Production

The hidden cost of content chaos – and why we need to start wrangling it

Sam Antoncich, Issued by Greatstock 28 May 2025

IP Law

AI in IP law practice: The good, the bias and the (potentially) unethical

Chezanne Haigh 22 May 2025

Sunshinegun appoints Nondumiso Nkabinde as copywriter

Marketing

Sunshinegun appoints Nondumiso Nkabinde as copywriter

Issued by Sunshinegun 21 May 2025

Are brands wasting millions on content? The importance of intent in marketing

Marketing

Are brands wasting millions on content? The importance of intent in marketing

Issued by Penquin 7 May 2025

Jannine Purkiss challenges the age-old myth that process kills creativity. She says process should not crush creativity; it should make space for it (Image supplied)

Marketing & Media

EXCLUSIVE: Creative Chaos? Not on my watch. Why process is the secret ingredient to innovation

Jannine Purkiss 30 Apr 2025

Net#work BBDO repositions to #WhatIfWeDOBIGTHINGS with new leadership appointments

Advertising

Net#work BBDO repositions to #WhatIfWeDOBIGTHINGS with new leadership appointments

29 Apr 2025

10 essential steps for setting up a performance stage

Events

10 essential steps for setting up a performance stage

Thompho Nyabane 20 Mar 2025

Karabo Poppy is the creative behind the mural. Source: Supplied.

Branding

Karabo Poppy and Sprite bring Blxckie's story to life on Braam walls

17 Mar 2025

Breathwords: Cape Ballet Africa's next chapter at Artscape

Theatre

Breathwords: Cape Ballet Africa's next chapter at Artscape

Debbie Hathway 13 Mar 2025

The AI revolution in search: How to stay visible in a changing digital landscape

Digital

The AI revolution in search: How to stay visible in a changing digital landscape

Issued by Dentsu 10 Mar 2025

New creative updates to help advertisers generate lifestyle imagery

Digital

New creative updates to help advertisers generate lifestyle imagery

Issued by Google 6 Mar 2025

Is excessive use of AI tools killing your in-bound marketing plans?

Tourism & Travel

Is excessive use of AI tools killing your in-bound marketing plans?

Issued by ANEW Hotels & Resorts 10 Feb 2025

Albert de Andrade joins the Sauce Advertising team

Advertising

Albert de Andrade joins the Sauce Advertising team

Phil Manners, Issued by Sauce Advertising 21 Feb 2025

#BizTrends2025: 7 steps to riding the next tech PR industry wave

Trends

#BizTrends2025: 7 steps to riding the next tech PR industry wave

Ronelle Bester 22 Jan 2025

Mental health

Healing trauma and building resilience: The role of art therapy in early childhood education

Nadia Lubowski 21 Jan 2025

5 key focuses global CMOs have prioritised for 2025 relevant for local CMOs

Marketing

5 key focuses global CMOs have prioritised for 2025 relevant for local CMOs

Jessica Jacobs 14 Jan 2025

Source: © CIO SA Vincent Maher, True I/O CEO and the leader of the MMA AI Leadership Consortium looks at the five trends driving the reshaping of marketing through AI

Digital

#BizTrends2025:True I/O's Vincent Maher - 5 AI trends shaping marketing in 2025

Vincent Maher 13 Jan 2025

Image source: Ion Chiosea –

HR & Management

Employee reward programme development: Balancing intrinsic and extrinsic motivation

Andrew Solomon and Lianne Booth 23 Dec 2024

Ifeoma Jibunoh the chief marketing officer at Cassava Technologies examines the role of curiosity in marketing (Image supplied)

Marketing

3 key considerations in harnessing curiosity in marketing

Ifeoma Jibunoh 11 Dec 2024

Barbie and Jenna Clifford collaborate on bespoke jewellery range

Design & Manufacturing

Barbie and Jenna Clifford collaborate on bespoke jewellery range

22 Nov 2024

Javier Campopiana. Source: Supplied.

Advertising

Global creative icon Javier Campopiano to preside over NYF 2025 executive jury

22 Nov 2024

Machine_ x Blackboard: Inspiring the next generation of creatives

Education

Machine_ x Blackboard: Inspiring the next generation of creatives

Issued by Machine_ 11 Nov 2024

Fortune favours the bold

Design

Fortune favours the bold

Issued by Just Design 11 Nov 2024

Cannes Lions

Cannes Lions 2025 to boost creative diversity with €2m funding

8 Nov 2024

Balancing art and speed: Navigating creativity in modern advertising

Advertising

Balancing art and speed: Navigating creativity in modern advertising

Paul Middleton, Issued by Ebony+Ivory 1 Nov 2024

Design the legacy: #Loeries invites agencies create its 2025 campaign

Loeries Creative Week

Design the legacy: #Loeries invites agencies create its 2025 campaign

29 Oct 2024

The ads have both been seen as racially charged. Source: Heinz.

Advertising

Heinz faces backlash for racially controversial ads

Karabo Ledwaba 16 Oct 2024

Advertising Regulatory Board clears Lifebuoy Soap ad of 'inappropriate content'

Advertising

Advertising Regulatory Board clears Lifebuoy Soap ad of 'inappropriate content'

Karabo Ledwaba 15 Oct 2024

Pepe Marais and Khensani Nobanda talk about their professional relationship.

Loeries Creative Week

#Loeries: The daring partnership between Joe Public and Nedbank

Karabo Ledwaba 11 Oct 2024

The Oppo photography masterclass From Art to AI was panelled by seasoned creative professionals. Source: Gallo Images

Loeries Creative Week

#Loeries: The joy and anxiety in the age of AI

Lindsey Schutters 11 Oct 2024

Mazda’s ‘Wonderrrr Awaits’ campaign, from Boundless breaks new ground in global automotive marketing

Advertising

Mazda’s ‘Wonderrrr Awaits’ campaign, from Boundless breaks new ground in global automotive marketing

Issued by Boundless 4 Oct 2024

The Brave Group launched Forge, an AI platform at the Nedbank IMC (Image supplied)

Artificial Intelligence

Brave Group launches Forge: Integrating AI with human creativity to empowers marketers

19 Sep 2024

How to win a creative award - it's (almost) all in the wrapping

Advertising

How to win a creative award - it's (almost) all in the wrapping

Eve Pennington 21 Aug 2024

#WorldPhotographyDay: Tyrone Bradley, photographer at Red Bull SA

Art

#WorldPhotographyDay: Tyrone Bradley, photographer at Red Bull SA

Evan-Lee Courie 19 Aug 2024

Leadership vs management – polar opposites or 2 parts of a whole?

Management & Leadership

Leadership vs management – polar opposites or 2 parts of a whole?

Harry Welby-Cooke, Issued by ActionCOACH SA Business Coaching 16 Aug 2024

Likes, shares, and going viral: content creation impacts our mental and emotional wellness

Wellness

Likes, shares, and going viral: content creation impacts our mental and emotional wellness

Evan-Lee Courie 16 Aug 2024

$Source: © Creative Review UK To compete globally, South Africa needs to tell better stories in a way that pushes standards or sets us apart says Carl Willoughby Chief Creative Officer, TBWA\Hunt Lascaris ?????and Creative Circle Chairman and Loeries Awards Board Member$

Cannes Lions

EXCLUSIVE #Cannes2024: Cannes do - Fear is holding creatives back from creating powerful work

Carl Willoughby 7 Aug 2024

Artificial Intelligence

5 reasons why creative agencies need to embrace AI now

Darren Morris 5 Aug 2024

John Dory’s Cavendish Square gets a revamp, becoming its first Halaal restaurant

Franchising

John Dory’s Cavendish Square gets a revamp, becoming its first Halaal restaurant

30 Jul 2024

Extreme captures the moves and positivity of Mzansi

FMCG

Extreme captures the moves and positivity of Mzansi

Issued by Heineken Beverages 22 Jul 2024