Marketing strategy | Bizcommunity

Marketing strategy | Bizcommunity

News

Branding

Corona names Zakes Bantwini brand ambassador in culture-led marketing play

10 hours

Retail Marketing

Massmart brings in Charmagne Mazhindu to strengthen brand and digital marketing

1 day

100 industry leaders to take the stage at SA’s largest CMO event

Marketing

100 industry leaders to take the stage at SA’s largest CMO event

Issued by CMO Summit 2 days

The brief is still the most important document in advertising

Advertising

The brief is still the most important document in advertising

Courtney Chapple, Issued by Brave Group 28 Jul 2026

CEM Africa 2026 welcomes 3 influential global speakers

Events & Conferencing

CEM Africa 2026 welcomes 3 influential global speakers

Issued by CEM Africa Summit 27 Jul 2026

Clockwork lands 30 Bookmark Awards finalists across 8 campaigns

Marketing

Clockwork lands 30 Bookmark Awards finalists across 8 campaigns

Issued by Clockwork 21 Jul 2026

The Interactive Advertising Bureau South Africa (IAB SA) has announced the finalists for the 2026 Bookmark Awards (Image supplied)

Digital

#Bookmarks2026 | All the IAB South Africa 2026 Bookmark Awards finalists

17 Jul 2026

Limited edition Oreo and BTS 'purple' cookies land in SA

FMCG

Limited edition Oreo and BTS 'purple' cookies land in SA

8 Jul 2026

Compliance is not a marketing strategy, trust is, says Irene Gregory, CEO of the IMM Institute (Image supplied)

Advertising

Compliance is not a marketing strategy; trust is - just ask the ARB

Irene Gregory 7 Jul 2026

IMA has acquired VF! Source: Supplied.

Marketing

IMA bets on South African retail marketing with VF! deal

1 Jul 2026

Your dashboard is lying to you: Why brands keep missing the 1 trillion rands township economy

Advertising

Your dashboard is lying to you: Why brands keep missing the 1 trillion rands township economy

Kabelo Kale, Issued by The Media Krate 29 Jun 2026

Top Answer Engine Optimization Agency in South Africa for brands that want to be recommended by AI

Marketing

Top Answer Engine Optimization Agency in South Africa for brands that want to be recommended by AI

Issued by Woww 20 Apr 2026

Artificial Intelligence

More than chatbots: why business AI agents are Big Tech’s next product battleground

Guy Bate 19 Jun 2026

Marketing

The platform your media plan is ignoring is already shaping what AI says about your brand

Musa Kalenga, Issued by Brave Group 18 Jun 2026

How to reach car buyers in South Africa

Online Media

How to reach car buyers in South Africa

Issued by Broad Media 18 Jun 2026

Image credit: from Pexels

Natural Medicine

5 things SA's supplement industry must fix before making another capsule

Dr Juanri Jonck 10 Jun 2026

MyBroadband review videos – Build trust in your products, solutions, and services

Online Media

MyBroadband review videos – Build trust in your products, solutions, and services

Issued by Broad Media 9 Jun 2026

#Newsmaker | Murat Gebeceli: Sony MEA's new marketing director

Marketing

#Newsmaker | Murat Gebeceli: Sony MEA's new marketing director

Karabo Ledwaba 5 Jun 2026

South Africa’s top investing community

Online Media

South Africa’s top investing community

Issued by Broad Media 4 Jun 2026

Remi Du Preez, managing director at Polygon, says when budgets shrink, brands feel the pressure to disappear, but staying visible (and smart) is what actually wins.

Marketing

7 ways to market smarter when every rand counts

Remi Du Preez 27 May 2026

UGC vs influencer marketing: Why smart brands in 2026 are using both

Marketing

UGC vs influencer marketing: Why smart brands in 2026 are using both

Hayley Watters, Issued by Actorvate 12 May 2026

Marketing

The 5 ways smart marketers balance brand and performance

Rirhandzu Shingwenyana 6 May 2026

Food & bev. services

What McDonald’s SA’s new CMO plans next: A customer-first, digitally-driven brand

Evan-Lee Courie 6 May 2026

The easiest way to reach over 5 million South African professionals

Online Media

The easiest way to reach over 5 million South African professionals

Issued by Broad Media 6 May 2026

Why a leading ICT distributor has partnered with MyBroadband for four years running

Online Media

Why a leading ICT distributor has partnered with MyBroadband for four years running

Issued by Broad Media 29 Apr 2026

Algorithm Performance Marketing launches Lighthouse Geo: Africa's first AI visibility platform

Digital

Algorithm Performance Marketing launches Lighthouse Geo: Africa's first AI visibility platform

Issued by Algorithm Agency 23 Apr 2026

Spar centralises marketing with first-ever CMO appointment

Marketing

Spar centralises marketing with first-ever CMO appointment

23 Apr 2026

Advertise to South Africa’s top investing and finance community

Online Media

Advertise to South Africa’s top investing and finance community

Issued by Broad Media 22 Apr 2026

New era for McDonald’s SA as Keegan Alicks named new CMO

Retail Marketing

New era for McDonald’s SA as Keegan Alicks named new CMO

15 Apr 2026

Marketing & Media

Sanlam Investments Multi-Manager appoints René Basson as head of marketing

15 Apr 2026

Finance

Sanlam Investments Multi-Manager appoints René Basson as head of marketing

15 Apr 2026

The Green Zone generates over R950,000 in revenue through Google Ads with Cape Marketing Agency

Marketing

The Green Zone generates over R950,000 in revenue through Google Ads with Cape Marketing Agency

Issued by Cape Marketing Agency 15 Apr 2026

Philip Cohen of Fofum Brands gives insight into how are doubling down on loyalty while consumers are switching more than ever. (Image: )

Marketing

Loyalty marketing is solving the wrong problem

Philip Cohen 14 Apr 2026

KitKat launched a tracker for consumers to find the stolen chocolates. Source: KitKat.

Marketing

When supply chains fail, brands speak: The KitKat theft case study

Ernst van Biljon and Helen McIntee-Carlisle 8 Apr 2026

Netflix produced a documentary on the dating site. Source: Tudum.

Branding

Ashley Madison sheds “affair site” label in major rebrand

Karabo Ledwaba 7 Apr 2026

#Orchids&Onions: Metropolitan brings the drama, Subaru bores

#OrchidsandOnions

#Orchids&Onions: Metropolitan brings the drama, Subaru bores

Brendan Seery 7 Apr 2026

Tourism & Travel

Report says tourism employs 1 in 18 South Africans

2 Apr 2026

How the smartest South African companies build their marketing strategy

Online Media

How the smartest South African companies build their marketing strategy

Issued by Broad Media 1 Apr 2026

4 South African creatives have been chosen to sit on the NYF International Shortlisting Jury (L to r:) Zainab Mitha, art director,Joe Public, Robyn Campbell, senior vice president, Publicis Groupe, Martin Schlumpf, executive creative director and Jasmin Vandersteen, mid-weight copywriter, Joe Public (Image by Lesely Svenson @ Bizcommunity)

Advertising

4 South African creatives on 2026 NYF Advertising Awards' International Shortlist Jury

25 Mar 2026

Eleven global strategy leaders join Ellie Bamford to define the year’s best in creative effectiveness. Source: Supplied.

Advertising

Meet the global leaders guiding NYF's 2026 Creative Effectiveness Awards

20 Mar 2026

Spur Corporation welcomes Vuyo Henda as new executive director

Marketing

Spur Corporation welcomes Vuyo Henda as new executive director

Issued by OnPoint PR 11 Mar 2026

SAB and Henley launch Retailer University to drive economic growth

Training

SAB and Henley launch Retailer University to drive economic growth

6 Mar 2026

Your marketing strategy was built for a budget you no longer have

Marketing

Your marketing strategy was built for a budget you no longer have

Issued by AdBot 24 Feb 2026

Veteran marketer Ryan Blumrick steps into top role at Volkswagen Africa

Marketing

Veteran marketer Ryan Blumrick steps into top role at Volkswagen Africa

13 Feb 2026

Lorraine De Graaff to lead Tiger Brands as chief marketing and strategy officer

Retail Marketing

Lorraine De Graaff to lead Tiger Brands as chief marketing and strategy officer

10 Feb 2026

South Africa needs a new CMO for tourism

Marketing

South Africa needs a new CMO for tourism

Karabo Ledwaba 5 Feb 2026