Media research | Bizcommunity

Media research | Bizcommunity

News

Effie Awards South Africa announces 2025 jury panel

Marketing

Effie Awards South Africa announces 2025 jury panel

Issued by Association for Communication and Advertising 6 Jun 2025

BrandMapp's Stuart Lowe passes away, industry pays tribute

Media

BrandMapp's Stuart Lowe passes away, industry pays tribute

Danette Breitenbach 31 Oct 2024

Source: © IMASA A coalition of African editor guilds and media owner organisations has partnered with Code for Africa’s (CfA) media research unit, CivicSignal, to build a database tracking title closures, staff losses and other market impacts

Media

Calling on African media to map the media meltdown

14 Oct 2024

Source: © 123rf PwC South Africa’s Voice of the Consumer Survey 2024: South African findings report found six key imperatives to shrink the consumer trust deficit

Research

6 key imperatives for consumer companies to shrink their consumer trust deficit

18 Jul 2024

Oscar Tshifure is the president of th Public Relations Institute of South Africa (Prisa).

PR & Communications

Oscar Tshifure is Prisa's new president

10 Jul 2024

Effie Worldwide Report shows humanity lies at the heart of effectiveness

Advertising

Effie Worldwide Report shows humanity lies at the heart of effectiveness

Issued by Association for Communication and Advertising 28 May 2024

Provide your insights for the 2024 Social Media Landscape Research

Social Media

Provide your insights for the 2024 Social Media Landscape Research

Issued by Ornico 16 May 2024

Source: © 123rf Social media is the largest channel worldwide for advertising investment according to Warc Media’s latest forecast, Global Ad Trends

Marketing

Warc: Social media reaches new peaks, wields huge influence over how brands reach their audiences

2 May 2024

Source: © 123rf In 2021, the average contribution made by creative agencies to clients’ business growth was 26%. This is up by 4% in 2023, while media agencies have maintained their 34% contribution from 2021 to 2023 says Agency Scope SA

Marketing & Media

Agency Scope: Creative agencies contribute to clients' growth increases in 2023

10 Apr 2024

Call to participate in the IAB South Africa's first influencer marketing survey

Digital

Call to participate in the IAB South Africa's first influencer marketing survey

3 Apr 2024

Source: © Medium From co-created content to 'staying true to #delulu' on TikTok, the shift where everyone can have a voice has unleashed creativity for all

Social Media

Creative bravery needed in an era where storytelling has become predictable

23 Jan 2024

Image supplied. Joe Otin, the chief executive of The Collective, a digital advertising agency in Kenya, is Pamro's Piet Smit Achiever of the Year

Research

Pamro's Piet Smit Achiever of the Year is Kenya's Joe Otin of The Collective

13 Sep 2023

Image supplied. Paper imagery - credit Devin Lester. 49% of South Africans prefer to read printed books and magazines, while around 44% prefer to read news on their computer or device.

Media

Survey finds half of South Africans prefer printed material, just under half prefer digital news

24 Aug 2023

Source: © 123rf The Broadcast Research Council of South Africa (BRC) has commissioned a new Television Establishment Survey (ES) as well as other research

Research

BRC commissions television universe update and other research

15 Aug 2023

Image supplied. Oscar Tshifure has been appointed president-elect of the Public Relations Institute of South Africa (Prisa)

PR & Communications

Razor PR's Oscar Tshifure: Prisa president-elect

24 Jul 2023

Source: © Egor Kotenko The SA Social Media Industry Report 2023 shows a strong correlation in South Africa between access to social media and privilege.

Social Media

Social media access in SA linked to privilege, while AI emerges as game-changer

Danette Breitenbach 30 Jun 2023

Source © 123rf The face-to-face interviews - approximately 60 minutes in length per professional interviewee - results in a non-biased, academic-style view of the facts for the Agency Scope report

Research

Agency Scope SA 2023-24 field work to begin

13 Jun 2023

Source: © Pixabay A Centre for Analytics and Behavioural Change report analyses the online conversation around recent EFF’s National Shutdown

Social Media

Social media report on the EFF National Shutdown

31 Mar 2023

Razor launches Public Affairs practice

PR & Communications

Razor launches Public Affairs practice

Issued by M&C Saatchi Abel 22 Feb 2023

Media

Warc releases The Marketer's Toolkit 2023: The Future of Media

5 Jan 2023

Peter Langschmidt. Source: Supplied.

Publishing

The PRC launches digital currency based on Google analytics

4 Nov 2022

Pamro 2022 "Elevating media measurement and evaluation in a resilient Africa"

Events & Conferencing

Pamro 2022 "Elevating media measurement and evaluation in a resilient Africa"

Issued by Spark Media 20 Oct 2022

Source: Picture Supplied.

TV

Trevor Noah brought a new perspective to TV satire - as well as a whole new audience

Gibson Ncube 4 Oct 2022

Image supplied: Giuliana Dias, the senior director of research and insights at Paramount Africa

Research

How important research really is, according to Paramount Africa's senior director of insights

Emily Stander 5 Sep 2022

Source © Tailor Brands The Publisher Research Council's new readership currency READ2021 (REader Audience Data) has been released

Research

PRC releases new readership currency, Read2021

19 Aug 2022

Image supplied: Nkaroleng Matjie

Youth Month

#YouthMonth: Nkaroleng Matjie, strategist at Penquin

Emily Stander 30 Jun 2022

Halfway into a 'not so happy' 2022

Media

Halfway into a 'not so happy' 2022

Issued by Advertising Media Forum 7 Jun 2022

Media

AFP joins project to create code of conduct for European fact-checkers

10 Dec 2021

Mandisi Ads gives impetus to the COID Act!

OOH

Mandisi Ads gives impetus to the COID Act!

Issued by Mandisi Ads 11 Nov 2021

Pamro Africa's annual event a success

Media

Pamro Africa's annual event a success

10 Nov 2021

Media

Pamro's 22nd conference almost here

20 Sep 2021

Media

Josephine Buys, in her own words

26 Aug 2021

Events & Conferencing

Pamro to host 22nd annual conference in October - virtually

23 Aug 2021

Call for papers for the 22nd Pamro All Africa Media Research webinar

Research

Call for papers for the 22nd Pamro All Africa Media Research webinar

23 Jul 2021

Marketing

Dove research shows effect of filters and retouching apps on young girls in SA

2 Jun 2021

Education

Amasa Media Management in Brand Building online course with Vega School: 1 July-9 September 2021

Issued by AMASA 18 May 2021

Every country needs an audience measurement organisation

Marketing & Media

Every country needs an audience measurement organisation

26 Feb 2021

South Africa's telecommunications advertising and media research in 2019 and 2020

Research

South Africa's telecommunications advertising and media research in 2019 and 2020

Issued by Ornico 1 Dec 2020

Research

Pamro marks 21st anniversary

13 Oct 2020

Image source: .

Research

How digital research is best positioned to understand African consumers

23 Jul 2020

Rebooting conferencing will require confidence

MICE

Rebooting conferencing will require confidence

24 Jul 2020

Photo by Kaboompics .com from .

Research

Value of printed advertising inserts to drive retail sales reaffirmed

15 Jun 2020

Photo by Andrea Piacquadio from .

Research

Social media research reveals who's behind the anti-vaccination infodemic

10 Jun 2020

Media coverage in SA shows increased calls for Covid-19 communication

Research

Media coverage in SA shows increased calls for Covid-19 communication

14 May 2020

Media research shows uncertainty as SA goes into level 4 lockdown

Research

Media research shows uncertainty as SA goes into level 4 lockdown

7 May 2020

Photo by Dhyamis Kleber from .

Research

PRC introduces geo-segmentation in the form of the Neighbourhood Lifestyle Index

30 Apr 2020