Well done to all the South African agencies:
'Secrets' for Nedbank
Gold: Banks: Commercial + Retail in Financial Advertising (Formerly Midas): Consumer category
Gold: Film - TV/Cinema and Branding in Financial Advertising (Formerly Midas) Use of Discipline/Medium category
Silver: Branding in Financial Advertising (Formerly Midas): Use of Discipline/Medium category
Finalist: Banks: Commercial + Retail in Financial Advertising (Formerly Midas): Consumer category
Finalist: Small Budget/Big idea (<$100,000) in Financial Advertising (Formerly Midas) Use of Discipline/Medium category
Finalist: Social Media in Financial Advertising (Formerly Midas): Use of Discipline/Medium category
Absa Gen A Graduate Programme Campaign for Absa
Finalist: Online in Financial Advertising (Formerly Midas): Use of Discipline/Medium category
Finalist: Marketing + Promotions in Financial Advertising (Formerly Midas): Use of Discipline/Medium category
'Let's Go Together' for SportsHosts
Finalist: Script/Copywriting in Film Craft category
'Banking for Emotional Health' for Nedbank
Finalist: Public Relations in Financial Advertising (Formerly Midas): Use of Discipline/Medium
The 2020 executive jury of chief creative officers and top agency creatives, led by jury president Alex Schill, Global CCO, Serviceplan, selected this year’s award winners from the Shortlist determined by the 400+ members of the grand jury. NYF’s Film Craft executive jury, an award-winning collective of production experts, convened to review all Film Craft submissions. Despite a global shelter-at home mandate, the combined juries met via video conference to thoughtfully deliberate the Shortlisted campaigns and award this year’s winners.
For 2020 the executive jury awarded NYF Best of Show Award, 10 Grand Awards, 87 Gold Tower Awards, 176 Silver, and 188 Bronze. For a complete list of 2020 of award-winning entries, click here.
Hakuhodo’s “10 Sec. Drama: The Stop Line of Love” was recognized with the top creative honour, New York Festivals Best of Show Award for their campaign for highlighting jms’ wide selection of items through a series of 10-second dramas. The episodes, modelled after a favourite Japanese daytime soap opera, ends with a punchline engaging viewers and building brand perception while emphasising the broadness of the product line. “10 Sec. Drama: The Stop Line of Love” also was recognised with a Grand Award and a Gold Tower.
Yusuke Kanda, creative director, Hakuhodo said:
“First of all, we feel a lot of respect and appreciation to all the juries and festival members to carry out the award at this difficult time. We are so honoured to be able to receive such an honourable award.
The most difficult point was, how to connect the product with the feelings of viewers within such a limited time (10 seconds). Our solution was to include products that exist “Real” in our daily life, with the world of Drama “Fiction”, by exquisite balance to create comfortable views and binge-watch through a film-like structure.
The key was to turn the most boring part of an advertisement, product cut, into the most fun and enjoyable part to create binge watch. And this was achieved by returning to the origin of what an advertisement should be. To be able to achieve, this historically international and honourable award gives us a lot of courage and we feel so much appreciation that cannot be expressed by words. Thank you.”
The executive jury awarded the following agencies for their innovative creative work with the 2020 New York Festivals Grand Award:
For a complete list of the 2020 award-winning entries, click here.
The New York City Award, a special category for NYF’s Advertising Awards, was awarded to celebrate advertising that captures the vibe of New York City. A Gold Tower Award was awarded to Hudson Rouge for “The City That Sleeps” for Lincoln Motor Company. Lincoln collaborated with ambient artist Anders Rhedin to create an 8-hour long album - released on Spotify and as a vinyl record. The album, inspired by specific New York neighbourhoods most disturbing sounds, were re-engineered by Rhedin, and crafted into soothing soundscapes with layers of white noise to help people sleep.
The 2020 New York Festivals special industry awards, Global Agency of the Year, Global Brand of the Year, Independent Agency of the Year, and Regional Agencies of the Year will be announced on Monday, 11 May.
