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Updates on media audience research activities from countries from all parts of Africa and the rest of the world will be given. Presentations will address a wide range of subjects such as television audience research methodologies, as well as the measurement and status of Radio, Print, Internet and Outdoor in Africa. This year market segmentation will also be a focal point of the conference.
Speakers from Ghana, Kenya, Nigeria, UAE, UK, USA and South Africa have been secured so far. They are inter alia:
The Conference will start on Sunday, 24 August with registration late afternoon followed by welcome dinner. Registration will continue on Monday 25 August (full-day conference). Tuesday, 26 August (full-day conference followed by evening out on the town). The conference will end late afternoon on Wednesday, 27 August 2014.
Confirmation from other leading experts from across the continent is awaited and a more complete list of speakers as well as a provisional programme will follow shortly.
PAMRO is now calling for the submission of synopses for the 2014 PAMRO Conference.
Presentations will address a wide range of subjects in the field of Media Audience research and because of the multimedia nature of PAMRO should cover subjects in the field of television audience research, as well as the measurement and status of Radio, Print, Online, Mobile, Social Media and Out of Home Media in Africa.
There is no deadline for submitting synopses and requests to speak will be handled on a first come first served basis. People interested to speak at the conference must therefore forward their synopses and other information as requested below to PAMRO as soon as possible.
Sponsors
Ask Afrika; DStv Media Sales; Geo Poll; Ipsos Kenya; Kantar Media; Marketing Support Consultancy; Nielsen South Africa; Nokia; Ornicogroup of Co; Plus 94 Research; South African Audience Research Foundation (SAARF); TNS, Ghana.
For more, go to www.pamro.org.