Marketing & Media News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 2 days

Advertise your job vacancies

Source:

#AfricaMonth: The Case for Africanising AI in public relationsPhozisa Mkele

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

3 days

CMO Council's Marketing’s Power Partners: AI and the Human Essence report explains why AI alone doesn’t deliver growth (Image source: © 123rf )

Why AI alone doesn’t deliver growth - it needs human marketers

29 Apr 2026

More news

(L to R): Thierry Zomahoun, president and CEO of AIMS, and founder and chair of NEF, Elsevier CEO, Ron Mobed.

New scientific publication boosts African research

28 Mar 2018

African Union flag.

Why Africa's Free Trade Area offers so much promise

Landry Signé 27 Mar 2018

Nicholas Haralambous

#ECMA18: It's not an apocalypse, it's a retail revolution

Lauren Hartzenberg 26 Mar 2018

Bradley Elliott, founder of Continuon.

World's first social influencer survey results reveal the power of authentic online influence

Juanita Pienaar 23 Mar 2018

The actor Emilio Buale stands out in the official poster for the edition 2018 of the FCAT which has been presented in Madrid.

Tarifa-Tangier African Film Festival launched

22 Mar 2018

freestocks.org via .

The true value of Twitter for brands that want to be effective

Shae Leigh 22 Mar 2018

President Paul Kagame. Image credit: Village Urugwiro via

A new dawn for Africa as 44 countries sign CFTA deal

Collins Mwai 22 Mar 2018

Yvonne Mhango, sub-Saharan Africa economist for Renaissance Capital.

Things are looking up in Nigeria and Ghana

Yvonne Mhango 21 Mar 2018

Why my startup scene is better than yours: Ghana

Why my startup scene is better than yours: Ghana

Tom Jackson 20 Mar 2018

Colosseum Vacation Home in Rome, Italy - Level access is via a pretty courtyard which leads into the spacious, newly modernised home, with one bedroom and bathroom that have been specifically converted for guests with a disability or mobility issue. Source:

Airbnb releases new filters and features to help disabled guests find the right accommodation

20 Mar 2018

Zeitz MOCAA Museum, Cape Town, South Africa.

Ciclope Africa deadline extended

19 Mar 2018

#ECMA2018: Adopt a humanistic approach to AI

#ECMA2018: Adopt a humanistic approach to AI

Maroefah Smith 16 Mar 2018

#ECMA18: Cracking e-commerce conversion

#ECMA18: Cracking e-commerce conversion

Lauren Hartzenberg 16 Mar 2018

Consumer engagement today is shaped by technology

Consumer engagement today is shaped by technology

Gil Sperling 15 Mar 2018

Midem and Trace team up to support African music industry

Midem and Trace team up to support African music industry

15 Mar 2018

#FreeShawkan

Do not criminalise media workers - UN

15 Mar 2018

Africa's smartphone market expected to reverse declines

Africa's smartphone market expected to reverse declines

14 Mar 2018

Facebook launches Trip Consideration tool

Facebook launches Trip Consideration tool

14 Mar 2018

Zimbabwe's economic recovery presented to investors

Zimbabwe's economic recovery presented to investors

13 Mar 2018

Consumer confidence in Africa reaches an all-time high in February

Consumer confidence in Africa reaches an all-time high in February

13 Mar 2018

Demand for Pay-TV services from Africa's middle class

Demand for Pay-TV services from Africa's middle class

13 Mar 2018

African Development Bank and its East and North African Governors.

Africa's growing youth population is a global 'growth engine'

12 Mar 2018

Short and sweet - Storytelling for digital marketers

Short and sweet - Storytelling for digital marketers

Romi Adler 12 Mar 2018

Film tourism profitable to cultural, creative economy

Film tourism profitable to cultural, creative economy

12 Mar 2018

Daniel Munslow is a director of MCC Consulting.

The role of communicators in the SDGs in Africa

Daniel Munslow 9 Mar 2018

Gordon Ray and Jacques Burger of M&C Saatchi Abel.

M&C Saatchi Abel on the power of creativity to change the world

Leigh Andrews 9 Mar 2018

#SeamlessAfrica: An Afrocentric approach to store design

#SeamlessAfrica: An Afrocentric approach to store design

Lauren Hartzenberg 9 Mar 2018

Kenya's A24Media launches $1m media tech investment fund

Kenya's A24Media launches $1m media tech investment fund

Gabriella Mulligan 8 Mar 2018

Nomfundo Dlamini, Tank Research founder.

Marketing is key in medicines distribution in Africa

Nomfundo Dlamini 8 Mar 2018

Rob Shuter, group president and CEO of the MTN Group.

Building a business for the long-term in Africa

8 Mar 2018

Let's do Biz