Marketing & Media News

Everlytic Insights

Your customers know when you’re faking it

Cristelle Snyman

Why relevance, not reach, is the real driver of email performance

Cristelle Snyman

MADE POSSIBLE BY:

More Everlytic Communication Insights

Subscribe & Follow

Promoted

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cape Town Business Summit & Expo 2026 set to welcome thousands of entrepreneurs to the CTICC!

Cycle of Life 2 days

Advertise your job vacancies

Source:

#AfricaMonth: The Case for Africanising AI in public relationsPhozisa Mkele

Ogilvy South Africa Cape Town is the 2026 One Show ME & Africa Agency of the Year, and Promise Johannesburg ME & Africa Independent Agency of the Year (Image supplied)

Ogilvy and Promise top One Show ME & Africa rankings

3 days

CMO Council's Marketing’s Power Partners: AI and the Human Essence report explains why AI alone doesn’t deliver growth (Image source: © 123rf )

Why AI alone doesn’t deliver growth - it needs human marketers

29 Apr 2026

More news

Tell authentic African stories by empowering content producers

Tell authentic African stories by empowering content producers

31 May 2018

Hlukani Pinto, regional marketing manager SSA at Pernod Ricard.

#AfricaMonth: "African consumers are on the rise" - Pernod Ricard

Leigh Andrews 31 May 2018

Building better relationships between brands and influencers

Building better relationships between brands and influencers

Ofentse Maloba 31 May 2018

#AfricaMonth: Africa communications is rising too

#AfricaMonth: Africa communications is rising too

Robyn de Villiers 30 May 2018

Kwese TV secures top brands for world cup sponsorships

Kwese TV secures top brands for world cup sponsorships

30 May 2018

Record entries for Zanzibar International Film Festival

Record entries for Zanzibar International Film Festival

30 May 2018

#AfricaMonth: Rewriting the African narrative on reputation

#AfricaMonth: Rewriting the African narrative on reputation

29 May 2018

Top 3 takeouts from Zuckerberg's fireside chat at Viva Tech

Top 3 takeouts from Zuckerberg's fireside chat at Viva Tech

29 May 2018

Tech, content and creativity drive biggest ever rise in BrandZ Top 100 Most Valuable Global Brands

Tech, content and creativity drive biggest ever rise in BrandZ Top 100 Most Valuable Global Brands

Kantar 29 May 2018

Gearing up for Pamro 2018

Gearing up for Pamro 2018

29 May 2018

The most admired African brands announced

The most admired African brands announced

28 May 2018

EMEA Sabres announces Africa Consultancy of the Year

EMEA Sabres announces Africa Consultancy of the Year

28 May 2018

GDPR: ground zero for a more trusted, secure internet

GDPR: ground zero for a more trusted, secure internet

Bill Buchanan 28 May 2018

The implications of 'digital trade' on human rights

The implications of 'digital trade' on human rights

28 May 2018

#AfricaMonth: Brands and cultural diversity across Africa

#AfricaMonth: Brands and cultural diversity across Africa

Trevor Chueu 25 May 2018

#AfricaMonth: Beware - Africa's brand growth comes with counterfeiting challenges

Vanessa Ferguson 25 May 2018

Barbara Kaija, group editor-in-chief of New Vision Press and Publishing Company and Noura al Hourani, lead Arabic editor at Syria Direct.

Wan-Ifra reveals 2018 Laureates of Women in News Editorial Leadership Award

24 May 2018

DISCOP Markets.

More than 500 content producers from Africa heading for DISCOP Johannesburg

23 May 2018

Taazima Kala-Essack, lead consultant, Hotwire PRC, Botswana.

How to implement those big ideas

TAAZIMA KALA-ESSACK 23 May 2018

Where will GDPR and PoPIA leave digital marketing?

Where will GDPR and PoPIA leave digital marketing?

Elizabeth de Stadler 23 May 2018

Facebook hub, Lagos, Nigeria.

Facebook launches Africa's first hub space in Nigeria

23 May 2018

The misconceptions about public relations and how to spot a good PR practitioner

The misconceptions about public relations and how to spot a good PR practitioner

Jennilee Peremore 23 May 2018

Zimbabwe applies to rejoin Commonwealth

Zimbabwe applies to rejoin Commonwealth

22 May 2018

Brand investment rises in East Africa

21 May 2018

African bank wins digital strategy award

African bank wins digital strategy award

21 May 2018

#AfricaMonth: Look for the opportunities in Africa

#AfricaMonth: Look for the opportunities in Africa

Louise Marsland 18 May 2018

All the regional winners of Mest Africa Challenge 2018

All the regional winners of Mest Africa Challenge 2018

18 May 2018

Durban FilmMart 2018.

16 African films, documentaries selected for Durban FilmMart

18 May 2018

Image supplied.

Generation Z - Chasing butterflies (Part 1)

Marthinus Van Loggerenberg and Tuelo Lechuti 18 May 2018

#AfricaMonth: Driving sustainable development agendas through digital transformation

#AfricaMonth: Driving sustainable development agendas through digital transformation

Joanne Shields 17 May 2018

Let's do Biz