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The Lead Creative

The Lead Creative: "More creative freedom, less money"

The brands that win in 2026 will be the ones who view this seasonal moment not as a post-holiday filler, but as the launchpad for behaviour-driven (Image source: © 123rf )

January is an opportunity for brands: 11 social media marketing ideasKeith Kakadia

As social media giant Meta continues to pivot aggressively toward artificial intelligence, its acquisition of Manus represents an ambition to redefine how AI interacts with everyday users and enterprises around the world (Image source: © 123rf )

Meta’s Manus acquisition: A strategic play for advanced AI agents

7 Jan 2026

According to Sociallyin CEO Keith Kakadia, the next phase of digital retail rewards efficiency, conversion, and retention—not spray-and-pray advertising or unchecked scale (Image source: © 123rf )

2026: The year e-commerce gets ruthless

By Keith Kakadia 5 Jan 2026

More news

Make the most of your money with AI and machine learning

Make the most of your money with AI and machine learning

Bradley Elliott 9 Feb 2018

Oradian co-founder Julian Oehrlein on stage at the European FinTech event in Brussels accepting the award for Europe's Most Innovative Banking Software.

The missing links in the digital ecosystem in Africa

8 Feb 2018

The modern marketer's imperative: Adopting a growth-hacking mindset

The modern marketer's imperative: Adopting a growth-hacking mindset

Gil Sperling 7 Feb 2018

Facebook partners for a safer internet in Africa

Facebook partners for a safer internet in Africa

6 Feb 2018

Absolut creative collaboration.

Change the way the internet sees African creativity

6 Feb 2018

Embrace digital but ignore traditional media at your peril

Embrace digital but ignore traditional media at your peril

Thabiso Dlamini 1 Feb 2018

Jade Amic - Native VML’s creative group head and chair of the Bookmarks 2018's ‘innovative engineers’ jury panel.

#Bookmarks2018: Digital jury jabber with... Jade Amic

Leigh Andrews 30 Jan 2018

Data can assist with Africa's migration challenge

Data can assist with Africa's migration challenge

25 Jan 2018

Godfrey Sserwamukoko, MD, iWayAfrica Uganda.

#AfricaAchiever: Godfrey Sserwamukoko, iWayAfrica

Louise Marsland 24 Jan 2018

Africa needs to "future-proof" itself against future challenges

Africa needs to "future-proof" itself against future challenges

23 Jan 2018

Wi-Fi to be seen as a "utility" in 2018, says Ruckus

Wi-Fi to be seen as a "utility" in 2018, says Ruckus

19 Jan 2018

#BizTrends2018: Five Predictions for media

#BizTrends2018: Five Predictions for media

Lisa Macleod 8 Jan 2018

Chrisna Basson, head of strategy at Weathermen & Co, Namibia.

#BizTrends2018: A positive perspective on moving towards 4.0

Chrisna Basson 8 Jan 2018

Gil Sperling, CTO of Popimedia.

#BizTrends2018: You guessed it, it's the year of video

Gil Sperling 8 Jan 2018

Nicole Solarsh Glickman, creative group head at House of Brave.

#BizTrends2018: Refocus on the business of advertising

nicole glickman 8 Jan 2018

#BizTrends2018: Prescriptive data in the digital space, the next big thing

#BizTrends2018: Prescriptive data in the digital space, the next big thing

Paula Raubenheimer 8 Jan 2018

Amanda Dlamini, strategic planning manager at Y&R.

#BizTrends2018: Treading softly - creativity in sensitive times

Amanda Dlamini 8 Jan 2018

#BizTrends2018: Personalised advertising, robots and AR

#BizTrends2018: Personalised advertising, robots and AR

Bianca Quinn-Diavastos 8 Jan 2018

Natalie Pool, Native VML's head of content.

#BizTrends2018: Is the 280-character count the end of brands on Twitter?

Natalie Pool 8 Jan 2018

Leigh Andrews, editor-in-chief of marketing and media at Bizcommunity.

#BizTrends2018: Rewind from attention spam back to attention span

Leigh Andrews 8 Jan 2018

Omar Essack, CEO of Primedia Broadcasting.

#BizTrends2018: Advertising platform accountability

Omar Essack 8 Jan 2018

12 African startups to watch in 2018

12 African startups to watch in 2018

Gabriella Mulligan 5 Jan 2018

Vera Songwe.

Women and Girls Startup Challenge launched

12 Dec 2017

All the BCX Disrupt speakers. Images from

#BCXDisrupt2017: "Social instability will get us long before AI does."

Mike Stopforth 5 Dec 2017

How Africa can benefit more from the internet economy

How Africa can benefit more from the internet economy

27 Nov 2017

MEST expands in key African markets

MEST expands in key African markets

21 Nov 2017

Meet Africa's startup stars

Meet Africa's startup stars

20 Nov 2017

eSports gaming winners.

Africa embraces e-sports with first mass event

17 Nov 2017

Award for dotAfrica's Lucky Masilela

Award for dotAfrica's Lucky Masilela

16 Nov 2017

Three key trends for African economic growth in 2018

Three key trends for African economic growth in 2018

16 Nov 2017

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