Continuing the opening keynote from the first morning of Gartner Symposium 2019, Don Scheibenreif, distinguished VP analyst at Gartner, explained the concept of the 'everything consumer' and why we need to offer them the all-new multi-experience.
Leigh Andrews 2 days ago
Advertising Week Africa will now take place in the first half of 2020, with a new date to be confirmed. The date change comes after a joint decision by the event's Africa-based Advisory Council and other local and international stakeholders, following unrest in South Africa and the resulting reprisal attacks across several African countries.
3 days ago
The winners of the annual Pentawards, a prestigious packaging design competition, were recognised at a gala ceremony held on 12 September in London.
3 days ago
Not only is Triple Eight Africa's fastest-growing all-female marketing agency, they were also the 'overall winners for investing in young women' at the recent Gender Mainstreaming Awards. Here's the essence of the socially conscious marketing, PR and digital agency's success.
Leigh Andrews 16 Sep 2019
The latest UCT Marketing Institute research study into South Africa's most influential consumer base - the affluent 'Upper Middle Class', is one of the most important for marketers in the last few years as it shows dramatic shifts in consumption habits and consumer values.
Louise Marsland 13 Sep 2019
At the beginning of this year, trend forecaster WGSN released its 2019 report on brands and marketing. Touching on everything from the power of collaboration to meaningful content and the importance of authenticity - it also highlighted the rise of 'brave brands'.
Lynette Botha 13 Sep 2019