Client-agency relationship | Bizcommunity

Client-agency relationship | Bizcommunity

News

Leagas Delaney South Africa, CEO Ray Langa shares his insights from a recent trip to the West Coast of the USA (Image supplied)

Advertising

How South African advertising can be a world leader

Ray Langa 2 days

Marketing & Media

VML and Nando's: Reflections on a decade long agency-client relationship

Jarred Cinman 18 Jun 2025

Jannine Purkiss challenges the age-old myth that process kills creativity. She says process should not crush creativity; it should make space for it (Image supplied)

Marketing & Media

EXCLUSIVE: Creative Chaos? Not on my watch. Why process is the secret ingredient to innovation

Jannine Purkiss 30 Apr 2025

Steve Babaeko, Tsiletso Rangaka and Andrea Quaye on the stage. Source: Karabo Ledwaba.

Advertising

How 2 African creatives won at Cannes Lions through trust and collaboration

Karabo Ledwaba 16 Sep 2024

Preventing the lead agency to bleed agency scenario

PR & Communications

Preventing the lead agency to bleed agency scenario

Sarah Dexter, Issued by Mullen Lowe South Africa 13 Aug 2024

Source: © 123rf Ann Nurock, partner: Relationship audits and management, Radar, examines what a strong client-agency relationship entails

Advertising

Cultivating creativity through strong client-agency trust

Ann Nurock 31 May 2024

Effie Worldwide Report shows humanity lies at the heart of effectiveness

Advertising

Effie Worldwide Report shows humanity lies at the heart of effectiveness

Issued by Association for Communication and Advertising 28 May 2024

Marketing

Transforming marketing strategies through actionable KPIs

Juan Venter 29 Feb 2024

Source: © Shopright Holdings The perception some clients have of agency environments is often ‘creativity coupled with chaos, overseen by someone called traffic’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner

Marketing

Unlocking agency methodologies: Why understanding operations is crucial for clients

Johanna McDowell 14 Feb 2024

Source: © 123rf Marketers and agencies want to avoid a relationship that does not work following a pitch process

Marketing

Post pitch relationships: Keep the glow when the real work hits hard

Johanna McDowell 13 Nov 2023

Up close and personal or miles apart? Find out at the Nedbank IMC 2023

Marketing

Up close and personal or miles apart? Find out at the Nedbank IMC 2023

Issued by IMC Conference 4 May 2023

Marketing

MullenLowe partners with Sasko to launch new campaign celebrating the people behind the brand

Issued by Mullen Lowe South Africa 22 Mar 2023

Image suppplied. Amy Rodgers, head of Warc Creative. “Does the strength of the relationship between client and agency correlate with effective work? We can answer with an emphatic ‘yes’"

Marketing

Research finds strong client-agency relationships lead to more effective work

2 Mar 2023

Activate the power of partnerships: How to maximise value with your promotions agency

Marketing

Activate the power of partnerships: How to maximise value with your promotions agency

Andreas Smit, Issued by Tradeway 31 Jan 2023

#BizTrends2023: Great people, culture and partnerships offer the perfect recipe to shine in 2023

Marketing

#BizTrends2023: Great people, culture and partnerships offer the perfect recipe to shine in 2023

Niamh NicLiam 25 Jan 2023

#BizTrends2023: More heart - a micro trend that will make a mega difference

Advertising

#BizTrends2023: More heart - a micro trend that will make a mega difference

Gillian Rightford 9 Jan 2023

Agency credentials: So much more than swagger

Direct Marketing

Agency credentials: So much more than swagger

Issued by DMASA 30 Aug 2022

The real cost of pitching - and is it always necessary?

Advertising

The real cost of pitching - and is it always necessary?

Issued by TBWA 1 Jul 2022

Word Soup: The starter that waters down relationship management

Marketing & Media

Word Soup: The starter that waters down relationship management

Johanna McDowell 24 Nov 2021

'Inside intelligence' is the future of advertising

Advertising

'Inside intelligence' is the future of advertising

17 Nov 2021

IAS Agency Credentials: So much more than swagger

Direct Marketing

IAS Agency Credentials: So much more than swagger

Issued by DMASA 20 Aug 2021

IAS Agency Credentials award once again part of the prestigious Assegai Awards for 2021

Direct Marketing

IAS Agency Credentials award once again part of the prestigious Assegai Awards for 2021

Issued by DMASA 11 Aug 2021

IMC Conference

#NedbankIMC2021: How to get lucky more often

Emily Stander 5 Aug 2021

A marriage made in mediation - world class client: agency management

Advertising

A marriage made in mediation - world class client: agency management

Johanna McDowell 15 Feb 2021

Winner of the IAS Agency Credentials Award for 2020 is FoxP2, Boomtown and Conversation LAB follow with Leader Awards

Direct Marketing

Winner of the IAS Agency Credentials Award for 2020 is FoxP2, Boomtown and Conversation LAB follow with Leader Awards

Issued by DMASA 27 Nov 2020

Branding

Glo named most popular Nigerian brand for 2020

Issued by HKLM 20 Nov 2020

Are communications agencies ready for the new reality?

Advertising

Are communications agencies ready for the new reality?

11 Nov 2020

Advertising

Warning signs for when it's time to fire your client

Angelika Kempe 29 Oct 2020

Judges of the IAS Agency Credentials Award announced - Assegai Awards 2020

Direct Marketing

Judges of the IAS Agency Credentials Award announced - Assegai Awards 2020

Issued by DMASA 6 Oct 2020

Agency credentials: So much more than swagger

Marketing

Agency credentials: So much more than swagger

Issued by DMASA 31 Aug 2020

Johanna McDowell of the Independent Agency Search and Selection (IAS) and certified ActionCOACH business coach Brehndan Botha.

Marketing

The agency that future-proofs takes the lead

Johanna McDowell & Brehndan Botha 6 Aug 2020

Agency anxiety - managing uncertainty, protocols and business strategy

Marketing

Agency anxiety - managing uncertainty, protocols and business strategy

Johanna McDowell & Brehndan Botha 31 Jul 2020

Mentorship programme for the advertising industry

Advertising

Mentorship programme for the advertising industry

Ann Nurock, Issued by Relationship Audits and Management 27 May 2021

Hello A-list: Changing the narrative of small businesses in tough times

PR & Communications

Hello A-list: Changing the narrative of small businesses in tough times

Banele Nkabinde, Issued by A-list Communications 7 Apr 2020

Using data analytics and CRM to drive customer centricity and win loyalty

CRM, CX, UX

Using data analytics and CRM to drive customer centricity and win loyalty

Jessica Tennant 3 Dec 2019

Image credit: Austin Distel on Unsplash.

Advertising

We need to like you: Why client-agency relationships matter

Herman Degener 13 Nov 2019

Left to right - IAB SA CEO, Paula Hulley; Stina van Rooyen, the head of brands at Kantar; Camilla Clerke, ECD at HelloFCB; and Luzuko Tena from the paid search team at 2U.

Marketing

IAB Insight Series: Beating the benchmark

Maroefah Smith 26 Sep 2019

#StartupStory: How SoloUnion SA's plugging the senior-level agency brain drain

#StartupStory

#StartupStory: How SoloUnion SA's plugging the senior-level agency brain drain

Leigh Andrews 5 Sep 2019

For better, but not for worse: why the client/agency relationship isn't like a marriage

Marketing

For better, but not for worse: why the client/agency relationship isn't like a marriage

Vicky Gillan 9 Apr 2019

Controversial trends and tough questions to be asked at the 2019 Nedbank IMC Conference as marketing gets nak*d

Marketing

Controversial trends and tough questions to be asked at the 2019 Nedbank IMC Conference as marketing gets nak*d

Issued by IMC Conference 19 Feb 2019

Asking the right questions means that you answer the right question

Marketing

Asking the right questions means that you answer the right question

Gillian Rightford 29 Jan 2019

John Little, regional managing partner of The Observatory International.

Trends

#BizTrends2019: Shaping the agency of the future

John Little 23 Jan 2019

Team Ogilvy SA at the Loeries 2018.

Loeries Creative Week

#LoeriesBrandRankings: How Ogilvy helps Kimberly-Clark win the marathon

Leigh Andrews 30 Nov 2018

Joe Public United, on stage at Loeries 2018 after their 'Agency of the Year' win.

Loeries Creative Week

#LoeriesBrandRankings: The fire and spice of Joe Public's Chicken Licken work

Leigh Andrews 23 Nov 2018

Oosthuizen and King.

Loeries Creative Week

#LoeriesBrandRankings: How Sanlam took the top spot - again

Leigh Andrews 16 Nov 2018

Guilty by association: Why it's become critical to vet clients

Management & Leadership

Guilty by association: Why it's become critical to vet clients

24 Jul 2018