Football | Bizcommunity

Football | Bizcommunity

News

In a first, the Best Digital agency Award at Bookmarks was shared between two agencies: Accenture Song (pictured) and Ogilvy (Image: @Bizcommunity)

IAB Bookmarks Awards

#Bookmarks2026 | It's a first! Best Digital Agency awarded to two agencies

4 hours

Uber Eats' campaign Football is for food did well in the Cannes Creative Effectiveness category. Source: YouTube.

Cannes Lions

Warc says cultural relevance and creators drive Cannes effectiveness wins

1 day

Sponsorship

Sponsorships | From ritual to ROI, fans create loyalty, brand advocacy and commercial value

Uyanda Manana 1 day

Major sporting events: SA's high-yield tourism investment

Tourism & Travel

Major sporting events: SA's high-yield tourism investment

Martin Wiest 1 day

Multichoice will be launching four new Supersport channels, one of which is SuperSport Football Plus for premium football content, including selected UEFA Champions League matches (Source: @ Proximus )

TV

MultiChoice increases sports channels, cuts local content

1 day

Canal+ secures broadcast rights to all UEFA club competitions

TV

Canal+ secures broadcast rights to all UEFA club competitions

Issued by MultiChoice 5 Aug 2026

Banyana Banyana beat Burkina Faso to reach Wafcon quarterfinals

Sport

Banyana Banyana beat Burkina Faso to reach Wafcon quarterfinals

5 Aug 2026

Sport

Temba Bavuma joins Skechers as brand ambassador in South Africa

5 Aug 2026

From ‘iDiski’, DStv Diski Challenge to the World Cup: The rise of Mbekezeli Mbokazi

Sport

From ‘iDiski’, DStv Diski Challenge to the World Cup: The rise of Mbekezeli Mbokazi

Issued by MultiChoice 31 Jul 2026

Lay’s and Techsys Digital joined forces to bring the FIFA World Cup 26 Fan-on-Pack experience to life!

Marketing

Lay’s and Techsys Digital joined forces to bring the FIFA World Cup 26 Fan-on-Pack experience to life!

Issued by Techsys Digital 31 Jul 2026

Effie Awards South Africa announces 2026 finalists

Effie Awards

Effie Awards South Africa announces 2026 finalists

Issued by Association for Communication and Advertising 30 Jul 2026

Bafana Bafana drove South Africa’s World Cup media coverage before daily volumes fell 44.9% (Source image @ NovaNews )

Media

Fifa World Cup | Global in scale, but media attention remains intensely local

29 Jul 2026

Bafana Bafana's send-off at Standard Bank's headquarters in Rosebank, Johannesburg, on 27 May 2026 (Image supplied)

Sponsorship

A sports sponsorship evolution... from a logo to being part of the conversation

Dominique Baxewanos, Chabi Setsubi and Kavish Harisanker 30 Jul 2026

Nostalgia is a powerful commerce lever, says Bonita Christie, business unit director, Digitas (Image source: @The Walt Disney Company )

Branding

Nostalgia: The catalyst for relevance, connection and growth in the brand archive

Bonita Christie 29 Jul 2026

Brewing Growth: How competition is transforming South Africa's coffee market

Research

Brewing Growth: How competition is transforming South Africa's coffee market

Issued by Insight Survey 27 Jul 2026

To make an idea newsworthy, it must be worthy of the news, says Mike Sharman, CCO, Retroviral (Image: @ Bizcommunity)

World PR Day

#WPRD2026 | What's the story that deserves to exist?

Mike Sharman 27 Jul 2026

Sales

South Africans splashed out on sport, food and streaming during World Cup

27 Jul 2026

Puma launches Mamelodi Sundowns’ two-star kit for 2026/27 season

Sport

Puma launches Mamelodi Sundowns’ two-star kit for 2026/27 season

23 Jul 2026

Hisense SA backs youth football with Hands on the Future campaign

Sport

Hisense SA backs youth football with Hands on the Future campaign

23 Jul 2026

The World Cup is over. Spain won the trophy. But Adidas may have won the marketing battle, says marketing strategist, Matthew Nkala (Image supplied)

Marketing

Spain won the World Cup. But who won the battle for brand relevance

Matthew Nkala 21 Jul 2026

Ntswembu, Namanje celebrates Banyana Banyana’s journey ahead of Wafcon 2026

Sport

Ntswembu, Namanje celebrates Banyana Banyana’s journey ahead of Wafcon 2026

20 Jul 2026

Branding

Lamine Yamal and his little bro gave Spain the kind of PR money can't buy

Karabo Ledwaba 20 Jul 2026

Non-official Fifa brands score with reverse ambush marketing

Marketing

Non-official Fifa brands score with reverse ambush marketing

Terry Levin 20 Jul 2026

Bafana Bafana’s Thapelo Maseko, with teammates, celebrating scoring their first goal in the Fifa World Cup 2026 match against South Korea at the Estadio Monterrey in Monterrey, Mexico. Image credit: Reuters/Eloisa Sanchez

Inclusion, Empowerment & Social Justice

Racism at the World Cup is an ugly reality. How to understand where it comes from

Christian Ungruhe 17 Jul 2026

The Interactive Advertising Bureau South Africa (IAB SA) has announced the finalists for the 2026 Bookmark Awards (Image supplied)

Digital

#Bookmarks2026 | All the IAB South Africa 2026 Bookmark Awards finalists

17 Jul 2026

Adidas launches official Fifa World Cup 2026 Final match ball in SA

Sport

Adidas launches official Fifa World Cup 2026 Final match ball in SA

16 Jul 2026

Branding

What football taught me about purposeful procurement

Vicki Scheffel 16 Jul 2026

Beyond borders: Why 2026 should be remembered as Africa's World Cup

Marketing

Beyond borders: Why 2026 should be remembered as Africa's World Cup

Seseki Itsweng, Issued by Octagon 14 Jul 2026

We've been measuring football success wrong

Sport

We've been measuring football success wrong

Issued by SAB Corporate Fifa World Cup Campaign 13 Jul 2026

Heineken helped South African fans beat World Cup beer prices with the return of Bar De Change

Travel

Heineken helped South African fans beat World Cup beer prices with the return of Bar De Change

Issued by MSL Group 13 Jul 2026

IShowSpeed to lead YouTube-Fifa creator match

Streaming

IShowSpeed to lead YouTube-Fifa creator match

10 Jul 2026

France's Kylian Mbappé celebrates scoring their first goal in the round-of-16 Fifa World Cup match between Paraguay and France. Image credit: Reuters/Kyle Ross

Sports Science

How Messi, Mbappé and Haaland use their brains (as well as feet) to gain a psychological edge at the World Cup

Eric Zillmer 10 Jul 2026

#Orchids&Onions: Pick n Pay eats like a champ… and markets like one too

#OrchidsandOnions

#Orchids&Onions: Pick n Pay eats like a champ… and markets like one too

Brendan Seery 9 Jul 2026

Powerade partners with Bafana Bafana captain for limited Fifa World Cup edition

Promotions & Activations

Powerade partners with Bafana Bafana captain for limited Fifa World Cup edition

9 Jul 2026

Source: Supplied. King David Mowbray Golf Club faces an uncertain future under Cape Town's proposed high-density redevelopment plans.

Property Development

Pinelands residents get more time to fight controversial 6,700-home plan

7 Jul 2026

Adidas has shifted its $512m global media agency business to the Omnicom Media Group (Image@ Think Marketing )

Marketing & Media

Adidas shifts $512m global media account to new agency

6 Jul 2026

Promotions & Activations

Lego and McDonald’s tap into collectable culture to win the 2026 Fifa World Cup

Maroefah Smith 2 Jul 2026

Africa’s football boom is creating value that local markets miss

Sport

Africa’s football boom is creating value that local markets miss

Chigozirim Bodart 2 Jul 2026

Urban farming helps Johannesburg’s poorest households survive – now it needs bigger investment

Agriculture

Urban farming helps Johannesburg’s poorest households survive – now it needs bigger investment

Blessings Masuku and Colleta Gandidzanwa 1 Jul 2026

The community's living room NAD malls bring the Fifa World Cup closer to home

Retailers

The community's living room NAD malls bring the Fifa World Cup closer to home

Issued by Catchwords 26 Jun 2026

Egypt's Mohamed Salah celebrates after the World Cup Group G match between New Zealand and Egypt. Image credit: Reuters/Anne-Marie Sorvin

Inclusion, Empowerment & Social Justice

Love wins at the World Cup “Pride Match” between Egypt and Iran

26 Jun 2026

Stop chasing the moment. You were never the centre of it

Advertising

Stop chasing the moment. You were never the centre of it

Ingrid von Stein, Issued by Dentsu 25 Jun 2026

Game on. School holiday fun kicks off at Mall of Africa

Retailers

Game on. School holiday fun kicks off at Mall of Africa

Issued by Mall of Africa 19 Jun 2026

Sandile Mkhwanazi, head of community relations at Frogfoot Rise, explores how fibre connectivity is turning township homes into launchpads for gamers, creators and a new wave of digital earners

Media

Unlocking Kasi creativity: Fibre and the rise of SA’s digital earners

Sandile Mkhwanazi 18 Jun 2026

Supplied image: Generation Schools Imhoff in Cape Town

Primary & Secondary Education

EduFund acquires Trematon’s stake in SA’s Generation Schools

17 Jun 2026