Future of marketing | Bizcommunity

Future of marketing | Bizcommunity

News

Johanna McDowell, founder and CEO of IAS and partner for Scopen Africa, will be at the AdForum Worldwide Summit, which takes place next week in London.

Marketing & Media

IAS represents SA on global ad forum

1 day

WPP and Google strengthen alliance with $400m AI-centric partnership

Advertising

WPP and Google strengthen alliance with $400m AI-centric partnership

2 days

AI-powered agency offers marketers a measurable return on insight

Marketing

AI-powered agency offers marketers a measurable return on insight

Issued by aHead Marketing Services 7 Oct 2025

Inside Merkury: Africa’s unrivalled identity-driven marketing platform

Marketing

Inside Merkury: Africa’s unrivalled identity-driven marketing platform

Issued by Dentsu 7 Oct 2025

The business of belonging: Is cultural capital paying?

Marketing

The business of belonging: Is cultural capital paying?

Issued by Dentsu 2 Oct 2025

Human8 named finalist in three global research awards

Research

Human8 named finalist in three global research awards

Issued by Human8 26 Sep 2025

Effie College launches in South Africa

Education

Effie College launches in South Africa

Issued by Association for Communication and Advertising 26 Sep 2025

Youth Marketing

WiM Africa and Kantar tackle Gen Z marketing disruptions in lively debate

22 Sep 2025

MDDA takes community media to the IMC Conference

Media

MDDA takes community media to the IMC Conference

Issued by Media Development and Diversity Agency 22 Sep 2025

Brains, boldness, and Merkury: How dentsu leaves competitors behind

Digital

Brains, boldness, and Merkury: How dentsu leaves competitors behind

Issued by Dentsu 16 Sep 2025

Karen Nelson-Field | The attention deficit: How to overcome it

Marketing & Media

Karen Nelson-Field | The attention deficit: How to overcome it

Danette Breitenbach 15 Sep 2025

As the Africa Creator Festival turns three, founder Jolene Roelofse reflects on how South Africa’s creator economy has shifted. (Image supplied.)

Social Media

From influencers to entrepreneurs: How Africa's Creator Festival is reshaping the narrative

Jolene Roelofse 4 Sep 2025

#WomensMonth: Samsung SA CMO Kgomotso Mannya on building brands with purpose

Technology

#WomensMonth: Samsung SA CMO Kgomotso Mannya on building brands with purpose

Imran Salie 27 Aug 2025

Source: © 123rf Industry leader Ann Nurock delivered a thought-provoking keynote, sharing her perspectives on some of the defining themes from the 2025 Cannes Lions International Festival of Creativity

Cannes Lions

#CreativeCircle | Ann Nurock: 3 key trends shaping the future of marketing and creativity

Ann Nurock 19 Aug 2025

#WomensMonth: Tasneem Lorgat on leading marketing at Toyota SA

Dealers

#WomensMonth: Tasneem Lorgat on leading marketing at Toyota SA

Imran Salie 18 Aug 2025

Source: Nedbank IMC

IMC Conference

#BehindtheIMC | Dr Gillian Hammah on the human edge in an AI-driven marketing world

Chloe Posthumus 14 Aug 2025

Source: © 123rf New Warc and TikTok research shows how social and video have changed the way we seek, find and buy

Research

Warc: 3 key opportunities for marketers in the new era of search

31 Jul 2025

Nigeria drives shift in global travel as bleisure and safety trends rise

Travel

Nigeria drives shift in global travel as bleisure and safety trends rise

24 Jul 2025

Sustainability becomes more urgent as consumers vote with their wallets

Marketing

Sustainability becomes more urgent as consumers vote with their wallets

Andrew Turner, Issued by Incubeta 21 Jul 2025

Leading the charge: Dentsu secures elite Google Partner status

Marketing

Leading the charge: Dentsu secures elite Google Partner status

Issued by Dentsu 11 Jul 2025

Source: © 123rf Rirhandzu Shingwenyana says the creator economy is not a trend; it is a central pillar of modern marketing

Media

The Creator Economy: An opportunity to build real, lasting connections

Rirhandzu Shingwenyana 20 Jun 2025

How South African youth are shaping the future of marketing

Youth Month

How South African youth are shaping the future of marketing

Issued by KLA 18 Jun 2025

Finalists announced for the 2025 Marketing Achievement Awards' Marketer of the Year

Marketing

Finalists announced for the 2025 Marketing Achievement Awards' Marketer of the Year

Issued by Marketing Achievement Awards 26 May 2025

A new digital advertising initiative, Broadbrand, has launched with Vincent Maher appointed CEO (Image supplied)

Media

South African publisher-first network launches

23 May 2025

Source: © 123rf Airtel Africa has appointed Publicis Groupe Africa as its integrated marketing partner across 12 key markets on the continent

Marketing

Publicis Groupe Africa appointed Airtel Africa's integrated marketing partner

16 May 2025

Consultancies are eating agencies’ lunch, and they're not slowing down

Digital

Consultancies are eating agencies’ lunch, and they're not slowing down

Shaune Jordaan, Issued by Hoorah Digital 8 May 2025

Marketing Indaba 2025 to inspire and empower marketers in Cape Town this May

Marketing

Marketing Indaba 2025 to inspire and empower marketers in Cape Town this May

Issued by Cadek Media 7 May 2025

Source: © Dubai Lynx Held after the Lynx Awards, the Winners’ Lunch celebrates the success and creativity of the teams that took home Awards for their work

Advertising

All the 2025 Dubai Lynx Awards

14 Apr 2025

Pictured: Davin Phillips. Image supplied.

Marketing

#BehindtheSelfie: Davin Phillips, CSA executive director

Aa-isha Hassiem 3 Apr 2025

The future of marketing is storified

Marketing

The future of marketing is storified

Candy Dempers, Issued by MediaHeads 360 27 Mar 2025

Agencies aren’t waiting on AI – so why are brands still playing catch-up?

Digital

Agencies aren’t waiting on AI – so why are brands still playing catch-up?

Shaune Jordaan, Issued by Hoorah Digital 26 Mar 2025

The Interactive Advertising Bureau South Africa's (IAB SA) 17th annual Bookmark Awards has appointed nine jury chairs and a full panel of judges alongside Elizabeth Mokwena, the jury president (Image supplied)

IAB Bookmarks Awards

IAB South Africa 2025 Bookmark Awards names nine jury chairs

11 Mar 2025

The new marketing funnel: How community influence drives conversions

Marketing

The new marketing funnel: How community influence drives conversions

Issued by Brand Influence Agency 27 Feb 2025

Marketing

New Gen Conference 2025: Shaping future marketing strategies with technology

24 Feb 2025

Call for judges: Effie Awards South Africa 2025

Marketing

Call for judges: Effie Awards South Africa 2025

Issued by Association for Communication and Advertising 12 Feb 2025

Social Media

‘Brand chem’: The 2025 trend of collaboration for lasting impact

3 Feb 2025

(Image supplied)

Marketing

Warc's The Multiplier Effect - A CMO’s guide to brand building in the performance era

29 Jan 2025

The Loeries Official Rankings 2024 have been released (Image supplied)

Loeries Creative Week

The Loeries Official Rankings 2024 released

27 Jan 2025

President and CEO of Scopen, Cesar Vacchiano examines the trends shaping marketing in 2025 (Image supplied)

Marketing

#BizTrends2025: Scopen's Cesar Vacchiano - The trends shaping marketing in 2025

Cesar Vacchiano 13 Jan 2025

Source: © CIO SA Vincent Maher, True I/O CEO and the leader of the MMA AI Leadership Consortium looks at the five trends driving the reshaping of marketing through AI

Digital

#BizTrends2025:True I/O's Vincent Maher - 5 AI trends shaping marketing in 2025

Vincent Maher 13 Jan 2025

Source: © 123rf Amanda Chikara, marketing specialist, FamilySearch – Southern Africa says the changes we’re witnessing are not mere trends but foundational shifts that will define the future of marketing

Marketing

Marketers be warned: Adapt or become obsolete

Amanda Chikara 30 Dec 2024

The martech revolution: Navigating the future of marketing in South Africa

Marketing

The martech revolution: Navigating the future of marketing in South Africa

Wendy Case, Issued by Incubeta 28 Nov 2024

Dentsu SSA gains full Google Marketing Platform Sales Partner status

Marketing

Dentsu SSA gains full Google Marketing Platform Sales Partner status

Issued by Dentsu 27 Nov 2024

University of Johannesburg students win big at Assegai Awards 2024 with powerful GBV campaign

Marketing

University of Johannesburg students win big at Assegai Awards 2024 with powerful GBV campaign

Issued by DMASA 25 Nov 2024

Graeme Lawrence honoured with the 2024 Quirk's Lifetime Achievement Award

Research

Graeme Lawrence honoured with the 2024 Quirk's Lifetime Achievement Award

Issued by Human8 21 Nov 2024

10 Marketing trends for 2025

Marketing

10 Marketing trends for 2025

Issued by Kantar 20 Nov 2024

Nicky Verd, a digital futurist and author of the book, Disrupt Yourself or Be Disrupted (Image supplied)

IMC Conference

#NedbankIMC2024: Nicky Verd – the future of marketing and business is data-driven

Danette Breitenbach 3 Oct 2024

The Brave Group launched Forge, an AI platform at the Nedbank IMC (Image supplied)

Artificial Intelligence

Brave Group launches Forge: Integrating AI with human creativity to empowers marketers

19 Sep 2024

Source: © 123rf This month AI in Advertising examines a key topic in AI: the state of regulation and all the legal issues that this topic raises

AI in Advertising

AI in Advertising: How AI regulation is shaping the future of advertising and its impact

Jarred Cinman 16 Sep 2024