Media strategy | Bizcommunity

Media strategy | Bizcommunity

News

Natascha Torres, head of digital media strategy at iqbusiness asks are you buying media or buying attention? (Image source: © 123rf )

Media

4 ways to measure what counts: Attention, not clicks

Natascha Torres 7 minutes

Stop chasing the moment. You were never the centre of it

Advertising

Stop chasing the moment. You were never the centre of it

Ingrid von Stein, Issued by Dentsu 3 days

From media partner to creative powerhouse: Mediology wins WWF South Africa

Advertising

From media partner to creative powerhouse: Mediology wins WWF South Africa

Issued by Mediology 18 Jun 2026

Stop chasing speed

Advertising

Stop chasing speed

Izak van der Walt and Scott Reinders, Issued by The Up&Up Group 12 Jun 2026

Khensani (left) and Nhlanhla (right) have formed Nobanda Investment Group.

Marketing

Nhlanhla and Khensani Nobanda unveil Nobanda Investment Group

10 Jun 2026

The era of marketing opinion is ending. Revenue science comes next

Marketing

The era of marketing opinion is ending. Revenue science comes next

JG Bezuidenhout, Issued by Offernet 8 Jun 2026

Meet Carmen Lerm, the 'Weskus Guru' behind FusionDesign and West Coast Way

Tourism

Meet Carmen Lerm, the 'Weskus Guru' behind FusionDesign and West Coast Way

Issued by FusionDesign 25 May 2026

Gibs and Daily Maverick host live webinar on leading media through strategy, AI and sustainability

Media

Gibs and Daily Maverick host live webinar on leading media through strategy, AI and sustainability

Issued by Daily Maverick 13 May 2026

UGC vs influencer marketing: Why smart brands in 2026 are using both

Marketing

UGC vs influencer marketing: Why smart brands in 2026 are using both

Hayley Watters, Issued by Actorvate 12 May 2026

Accenture SA got recognition for this NikNaks campaign. Source: Accenture SA.

Social Media

Publicis Middle East, Accenture SA gain recognition at Webby Awards

Karabo Ledwaba 22 Apr 2026

Social Media

The influence era: Why creators are rewriting the rules of marketing

Michael Cost 1 Apr 2026

Marketing & Media

Why Easter is becoming a key marketing moment on TikTok

Jochen Bischoff 26 Mar 2026

Mateen Suliman, business development executive for digital media at iqbusiness unpacks five common myths shaping digital marketing decisions (Image supplied)

Marketing

5 Common myths shaping digital marketing today

Mateen Suliman 25 Mar 2026

The quiet paradox: Media's lack of executive attention

Media

The quiet paradox: Media's lack of executive attention

Bongi Mvuyana 12 Mar 2026

Natascha Torres, head of digital media strategy at iqbusiness examines the power of micro communities (Image source: © 123rf )

Media

The power and relevance of micro communities for B2B brands

Natascha Torres 6 Mar 2026

AMF launches first Cape Town networking event and Project Mentor chapter

Advertising

AMF launches first Cape Town networking event and Project Mentor chapter

Issued by Advertising Media Forum 11 Feb 2026

Data from Samy’s Marketing Trends 2026 shows influencer marketing is no longer experimental. (Source:

Marketing

How brands can future-proof their influencer marketing in 2026

4 Feb 2026

Financial media networks bring commerce media to consumer banks, transforming customer engagement into a new growth stream (Image source: © 123rf )

Banking

Banks cash in on the retail media gold rush

29 Jan 2026

The lost art of integration: Why media strategy needs both flesh and digital

Media

The lost art of integration: Why media strategy needs both flesh and digital

Paul Middleton, Issued by Ebony+Ivory 13 Jan 2026

Dealers

Alex Shahini named Stellantis SA brand comms manager for Alfa Romeo, Jeep

9 Dec 2025

AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy

Marketing

AI Overviews are rewriting the rules of search marketing – here’s how to adjust your strategy

Natascha Torres 2 Dec 2025

Advertising

ComStrat - The bridge between brand strategy and media strategy

Issued by Advertising Media Forum 17 Nov 2025

Launch your career with Dentsu South Africa

Advertising

Launch your career with Dentsu South Africa

Issued by Dentsu 22 Oct 2025

#PrismYoungVoices | UJ's Thando Xaba on coming full circle

Prism Awards

#PrismYoungVoices | UJ's Thando Xaba on coming full circle

17 Oct 2025

The ultimate Black Friday 2025 survival guide for South African e-commerce retailers October 2025

E-commerce

The ultimate Black Friday 2025 survival guide for South African e-commerce retailers October 2025

Issued by TDMC 15 Oct 2025

Adclick Africa takes home 2 wins at the New Gen Awards

Digital

Adclick Africa takes home 2 wins at the New Gen Awards

Issued by Adclick Africa 14 Oct 2025

Retail Media’s big bang: South Africa’s leap from test to transformation

Retail Marketing

Retail Media’s big bang: South Africa’s leap from test to transformation

Issued by Dentsu 1 Oct 2025

First Media Red Star: Partnering with Oriflame to inspire beauty in Nigeria

Marketing

First Media Red Star: Partnering with Oriflame to inspire beauty in Nigeria

Issued by Dentsu 29 Sep 2025

Why media agencies still matter: Opportunity knocks

Media

Why media agencies still matter: Opportunity knocks

Paul Middleton, Issued by Ebony+Ivory 25 Sep 2025

Innovator Trust incubatee Aphiwe Tafeni leads with unshakeable strength and unapologetic softness

SMEs

Innovator Trust incubatee Aphiwe Tafeni leads with unshakeable strength and unapologetic softness

Issued by The Innovator Trust 23 Sep 2025

Higher Education

The education of influencers: Why content creators should consider these qualifications

26 Aug 2025

DNTF funding applications for SME publishers opens 25 August

Media

DNTF funding applications for SME publishers opens 25 August

18 Aug 2025

Media

Huawei South Africa Corporate appoints PR Powerhouse as public relations agency

13 Aug 2025

Source: © 123rf Flow Marketplace is a commerce media platform that allows advertisers to browse, select, and activate hundreds of premium first-party audiences in just a few clicks

Advertising

Shoppable audience marketplace for advertisers launches

1 Aug 2025

The cost of efficiency on quality

Media

The cost of efficiency on quality

Issued by Advertising Media Forum 30 Jul 2025

Creators and creatives: Advertising in a world of social influence

Advertising

Creators and creatives: Advertising in a world of social influence

Andile Rapiya, Managing Director, Bravado at Brave, Issued by Brave Group 28 Jul 2025

Boundless and NSPCA ‘Jack the Durban July’ to expose cruelty in horse racing

Advertising

Boundless and NSPCA ‘Jack the Durban July’ to expose cruelty in horse racing

Issued by Boundless 15 Jul 2025

Clockwork has 23 finalists across 5 clients at the 2025 Bookmark Awards

Marketing

Clockwork has 23 finalists across 5 clients at the 2025 Bookmark Awards

Issued by Clockwork 10 Jul 2025

Pnet’s Helping Hands campaign offers relief to jobseekers stuck in workplace frustration

HR & Management

Pnet’s Helping Hands campaign offers relief to jobseekers stuck in workplace frustration

Issued by Pnet 9 Jul 2025

Absa powers youth potential as headline partner of the NextGen Impact Summit in Mpumalanga

Community

Absa powers youth potential as headline partner of the NextGen Impact Summit in Mpumalanga

Issued by Brandscapers 9 Jul 2025

The strategic imperative: in-house ‘savings’ vs the outsourced advantage

Digital

The strategic imperative: in-house ‘savings’ vs the outsourced advantage

Issued by TDMC 30 Jun 2025

Khumbuzile Zondi is standing on business. Source: Supplied.

Youth Month

#YouthMonth: FCB social lead Khumbuzile Zondi is standing on business

Karabo Ledwaba 19 Jun 2025

Cell C has revealed a new media partner. Source: Supplied.

Media

Cell C selects new strategic media partner

26 May 2025

Dentsu Africa crowned media network of the year; Nigeria, Kenya win big at Pitcher Awards 2025

Media

Dentsu Africa crowned media network of the year; Nigeria, Kenya win big at Pitcher Awards 2025

Issued by Dentsu 23 May 2025

Source: © ReutersConnect Lebo Madiba managing director PR Powerhouse examines what the Trump–Ramaphosa meeting revealed about strategic messaging under pressure

PR & Communications

EXCLUSIVE: The Trump–Ramaphosa meeting | Strategic messaging under pressure

Lebo Madiba 22 May 2025

Sauce Advertising wins Gold at the Smarties Awards

Marketing

Sauce Advertising wins Gold at the Smarties Awards

Issued by Sauce Advertising 12 May 2025

Puma’s biggest global campaign Go Wild: Rooted in history with a new vision of sports

Advertising

Puma’s biggest global campaign Go Wild: Rooted in history with a new vision of sports

28 Mar 2025

Dentsu and SAB unlock smarter, AI-powered YouTube buying with Google’s VRC

Online Media

Dentsu and SAB unlock smarter, AI-powered YouTube buying with Google’s VRC

Kevin Cogill & Kgabele Memela, Issued by Dentsu 20 Mar 2025