Levergy appointed as Liqui Moly's sponsorship agency for Rugby World Cup 2027

As Liqui Moly aims to bring its global sponsorship to life in South Africa, Levergy will manage the local sponsorship strategy and activation. Levergy will help the brand connect with rugby fans and consumers throughout the Rugby World Cup journey. The appointment showcases Levergy's expertise in sponsorship strategy and execution, as well as its track record of creating fan-driven campaigns that deliver clear commercial results for brands. The partnership will focus not only on visibility but also on developing strategies that connect brands with audiences through their passions.

Melicia Labuschagne, chief executive officer at Liqui Moly South Africa, noted that the agency's grasp of the brand and its goals stood out immediately. "From our very first conversations, Levergy simply understood us. They recognised what we wanted to achieve and saw the opportunity rugby offers our brand. They challenged us with ideas that felt true to who we are. We're excited to work with a team that shares our goal of meaningfully connecting with South African rugby fans while also supporting our broader business objectives."

For Liqui Moly South Africa, rugby provides a natural platform to engage consumers who already value performance, reliability, and passion. Through this partnership, the brand aims to create experiences that resonate with supporters from diverse backgrounds and to solidify its presence in the local market.

Lindsey Rayner, managing director of Levergy, stated that the appointment highlights the growing importance of sponsorship in helping brands achieve marketing and sales success. "The world's largest sporting events create opportunities that go beyond mere brand visibility. The best sponsorship deals create genuine connections with people, influence buying decisions, and contribute to long-term business growth. Liqui Moly has recognised how rugby can engage consumers authentically, and we're thrilled to help turn that goal into reality as we approach Rugby World Cup 2027."

This partnership adds another prominent sports property to Levergy's sponsorship portfolio and strengthens the agency's position as a specialist in developing strategies that connect brands with audiences through sports.

As anticipation builds for the 2027 Rugby World Cup, Liqui Moly and Levergy will announce a series of local initiatives to celebrate the tournament, engage South African rugby supporters, and maximise the value of the global partnership in the local market.

Contact:

Koketso Gaofetoge – Levergy head of PR

az.oc.ygrevel@egotefoag.ostekoK

+27 73 400 2450