ATL | Bizcommunity

ATL | Bizcommunity

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Source: © 123rf 76% of advertisers in Mexico work with specialised agencies and still wish to continue working with them in the future, with one agency as the lead agency

Marketing & Media

Part 1: Agency Scope Mexico - Specialised agencies still preferred over integration

2 Sep 2025

Marketing & Media

VML and Nando's: Reflections on a decade long agency-client relationship

Jarred Cinman 18 Jun 2025

Source: © 123rf Chilean advertisers currently allocate an average of 3.6% of their revenue to communication, marketing, and advertising budgets says Scopen research. Pictured: Panoramic view of Santiago de Chile with the Andes mountain range in the background.

Marketing & Media

Part 1: Scopen - Advertising investment increases in Chile

11 Jun 2025

Net#work BBDO repositions to #WhatIfWeDOBIGTHINGS with new leadership appointments

Advertising

Net#work BBDO repositions to #WhatIfWeDOBIGTHINGS with new leadership appointments

29 Apr 2025

Source: © 123rf Scopen's research shows that the latest global trends signal a growing reliance on AI, a strong push toward integrated agency solutions and a strategic re-evaluation of in-house marketing structures

Marketing & Media

EXCLUSIVE: Scopen research - Be integrated, AI-powered and strategic, or be left behind

20 Mar 2025

Source: © DFlat Madrid https://blog.dflatmadrid.com/ DFlat Mardid]] Scopen's Agency Scope has found that among the marketing professionals interviewed, 65% work in Madrid.

Marketing

Scopen's Agency Scope Spain Part 1: Marketers prefer specialist agencies across different disciplines

18 Feb 2025

#BizTrends2025: Vodacom’s Andisa Ntsubane – The anatomy of winning brands in 2025

Marketing

#BizTrends2025: Vodacom’s Andisa Ntsubane – The anatomy of winning brands in 2025

Andisa Ntsubane 22 Jan 2025

https://communities.springernature.com/

Marketing & Media

Part 1: Agency Scope Brazil 2024/25 study: Brazilian advertiser companies revenue reaches R$ 3.6bn

13 Dec 2024

Source: © Samson Katt Today’s consumers might watch television and be on their mobile device at the same time

Digital

5 powerful digital media attributes for brand building

Madelene Cronje 5 Dec 2024

Global Citizen now comes to Rio De Janeiro, with Cyril Ramaphosa, president of South Africa

Climate Change

Global Citizen now comes to Rio De Janeiro, with Cyril Ramaphosa, president of South Africa

Issued by OnPoint PR 22 Nov 2024

Kaytranada to headline Milk + Cookies Festival South Africa

Events

Kaytranada to headline Milk + Cookies Festival South Africa

1 Nov 2024

Master product innovation: Learning through failure and success by Yandisa Hene

Branding

Master product innovation: Learning through failure and success by Yandisa Hene

Issued by Yanda Growth Consulting 7 Oct 2024

Vicinity Media: How we use DOOH in our retail solution

Retail

Vicinity Media: How we use DOOH in our retail solution

Sharné Daniels, Chanté Naidoo & Olav Westphal, Issued by Vicinity Media 5 Jul 2024

Does anyone know what content is any more?

Marketing

Does anyone know what content is any more?

Justine Drake, Issued by Dentsu 16 Apr 2024

Image supplied. Wayne Wilson, appointed as chief operating officer: tech & media, is one of several appointments at Rapt Creative that will take the agency into the future

Marketing & Media

Rapt Creative's glimpse of the past and nod to the future

9 Apr 2024

Source: © 123rf Agency Scope SA has found that marketers more and more require integrated agencies that can solve their needs under one roof

Marketing

#AgencyScopeSA Part 1: CMOs want integrated agencies and other key findings

Danette Breitenbach 30 Nov 2023

The House of Brave rebrand reflects its independent majority Black-owned status

Advertising

The House of Brave rebrand reflects its independent majority Black-owned status

13 Oct 2023

(image: Danette Breitenbach). Nick Law, creative chairperson of Accenture Song, was in South Africa to present the global keynote at the Nedbank IMC Conference

IMC Conference

#NedbankIMC2023: Accenture Song's Nick Law - Make advertising that delivers by tapping into the middle

Danette Breitenbach 18 Sep 2023

Source: © National Today Scopen has concluded the seventh edition of its biennial study Agency Scope in Mexico

Marketing

Agency Scope finds Mexican advertisers double digital budget

2 Aug 2023

Source © Jose Luis Stephens Panoramic view of Santiago de Chile with the Andes mountain range in the background

Marketing

Part 1: Chile Agency Scope Study - 3rd largest marketing-communication-advertising budget allocated to digital

31 May 2023

Advertising

YDigital Media's load shedding sync gives advertisers and brands reach and budget relief during power outages

8 May 2023

Source: © Pixabay In Spain investment in digital already accounts for 46% of the budget and, of its different disciplines

Marketing

Spanish advertisers double their investment in digital

12 Apr 2023

Marketing

Scopen: Digital marketing in Brazil gets the chunk of the budget

17 Feb 2023

Is copywriting still important in advertising?

Advertising

Is copywriting still important in advertising?

Paul Middleton, Issued by Ebony+Ivory 9 Feb 2023

Craig Hannabus, strategy director, Rogerwilco says quality CX will count in 2023

CRM, CX, UX

#BizTrends2023: The year of quality not quantity customer experience

Craig Hannabus 9 Jan 2023

Nontobeko Sibiya. Source: Supplied.

#BehindTheBrandManager

#BehindtheBrandManager: Nontobeko Sibiya, Nando's marketing manager in communications

Karabo Ledwaba 14 Nov 2022

Vanessa Govender. Source: Supplied.

Marketing

#Newsmaker: Vanessa Govender, Infinity Brands' new CMO

Karabo Ledwaba 11 Nov 2022

Havas South Africa's Tshidi Phali announced Social Wiz of the Year 2022

Digital

Havas South Africa's Tshidi Phali announced Social Wiz of the Year 2022

Issued by Havas Johannesburg 11 Oct 2022

#Loeries22: An unlikely client-agency partnership

Loeries Creative Week

#Loeries22: An unlikely client-agency partnership

Danette Breitenbach 6 Oct 2022

Source © Nordwood Themes The Scopen Colombian Agency Scope study clearly revealed three major areas of "opportunity" in 2022

Marketing & Media

Part 2: Areas of opportunities for Colombian agencies

3 Oct 2022

ATL and digital strategists to integrate, not isolate

Digital

ATL and digital strategists to integrate, not isolate

Issued by Ebony+Ivory 22 Sep 2022

Source: © fauxels In this age of adaptive marketing delivering the right message at the right time on the right platform is key

Marketing

Optimise your marketing ecosystem for best results

Johanna McDowell 22 Aug 2022

Marketing

Right ecosystem needed for marketing revolution

Johanna McDowell 15 Aug 2022

Digital

Should I be insourcing or outsourcing my digital marketing?

Jacques Du Bruyn 2 Aug 2022

Pinpointing the need for a comprehensive ATL media partner

Media

Pinpointing the need for a comprehensive ATL media partner

Issued by Pinpoint Media 28 Jul 2022

Black female-led creative agency 'Think Creative Africa' appointed as the lead agency for Metropolitan

Advertising

Black female-led creative agency 'Think Creative Africa' appointed as the lead agency for Metropolitan

Issued by Think Creative 19 Jul 2022

Travel

Delta, United win cases to service Cape Town

18 Jul 2022

#BehindTheBrandManager

#BehindtheBrandManager: Susie Hart, The Unlimited's head of brand

Danette Breitenbach 8 Jul 2022

Supplied. Steph Van Niekerk, creative director at Grey shares her thoughts and learnings relating to this week’s Cannes Lions

Cannes Lions

Steph Van Niekerk: Balancing logic and reason with magic and intuition

Danette Breitenbach 20 Jun 2022

Clockwork appointed as content agency of record for Peroni Nastro Azzuro UK

Marketing

Clockwork appointed as content agency of record for Peroni Nastro Azzuro UK

Issued by Clockwork 14 Jun 2022

Image supplied: Ciarán Mckivergan, CEO and head of digital at 8909

Youth Month

#YouthMonth: Innovation in the face of disaster

Emily Stander 10 Jun 2022

#TheSocialAshTag: D&AD PR category trends for 2022

D&AD Awards

#TheSocialAshTag: D&AD PR category trends for 2022

Ashleigh Burton 27 May 2022

Supplied.Award-winning creative director Senzo Xulu has joined Conversation LAB as executive creative director

Advertising

#Newsmaker: Award-winning Senzo Xulu joins Conversation Lab

Danette Breitenbach 12 May 2022

#Newsmaker: Lesole Kodisang joins Rapt Creative as new strategy director

Marketing & Media

#Newsmaker: Lesole Kodisang joins Rapt Creative as new strategy director

Evan-Lee Courie 29 Mar 2022

#Newsmaker: Mikateko Chauke to head strategic communications and PR at African Bank

PR & Communications

#Newsmaker: Mikateko Chauke to head strategic communications and PR at African Bank

Evan-Lee Courie 3 Mar 2022