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Source: © 123rf As marketing agencies continue to seek ways to deliver the goods, we are seeing ‘old agency’ bumping up against ‘slick martech’, writes Johanna McDowell, CEO of the Independent Agency Search & Selection Company (IAS) and Scopen partner
Marketing & Media
Creating a “magic middle”, not a “them and us” of brand vs performance

Johanna McDowell 1 day

Unleashing the power of purpose-driven business
Marketing & Media
Unleashing the power of purpose-driven business

Issued by Ignition Group 25 Apr 2024

Source: © Modern Marketing Kalay Maistry and Dustin Chick, Razor PR, Nevashnee Naicker, Anglo American, and Ryan Woor, M&C Saatchi Talk at the 2023 Sabre EMEA Awards
Marketing & Media
Multiple Sabre Awards for SA PR agencies, with five awards for Razor PR

15 Apr 2024

Black female-led Colossal Africa partners with Aviapartner to transform ground handling in Africa
Logistics & Transport
Black female-led Colossal Africa partners with Aviapartner to transform ground handling in Africa

28 Mar 2024

7 South African PR agencies on Provoke Media 2024 EMEA campaign shortlist
Marketing & Media
7 South African PR agencies on Provoke Media 2024 EMEA campaign shortlist

Danette Breitenbach 27 Mar 2024

#OrchidsandOnions: The Boswell family's multi-generational journey with Ford SA
Marketing & Media
#OrchidsandOnions: The Boswell family's multi-generational journey with Ford SA

Brendan Seery 25 Mar 2024

Brand building for the future with Invibes’ in-feed advertising
Marketing & Media
Brand building for the future with Invibes’ in-feed advertising

Issued by Invibes Advertising 19 Feb 2024

Graham Deneys is the chief strategy officer at Dentsu Media Brands. Source: Supplied.
Marketing & Media
#BizTrends2024: Graham Deneys - An adjustment is underway. Can you feel it?

Graham Deneys 30 Jan 2024

#Cannes2024: Vodacom’s Andisa Ntsubane: Making Africa's voice heard
Marketing & Media
#Cannes2024: Vodacom’s Andisa Ntsubane: Making Africa's voice heard

Danette Breitenbach 24 Jan 2024

Dentsu's roadmap to retail media success: Revolutionising South Africa's advertising game!
Marketing & Media
Dentsu's roadmap to retail media success: Revolutionising South Africa's advertising game!

Daniel Malan, Issued by Dentsu 23 Jan 2024

#BizTrends2024: 2024 shopper marketing – how can we win?
Retail
#BizTrends2024: 2024 shopper marketing – how can we win?

Carla Gontier 8 Jan 2024

LA Group signs first license agreement with Authentic Brands Group
Retail
LA Group signs first license agreement with Authentic Brands Group

27 Nov 2023

Pat Mahlangu.
Marketing & Media
#Newsmaker: Pat Mahlangu, founder of Lerato Agency is IMM's emerging marketer of the year

Karabo Ledwaba 23 Nov 2023

Meet the Amazon experts offering a 360-degree solution for a complex platform!
Marketing & Media
Meet the Amazon experts offering a 360-degree solution for a complex platform!

Issued by RT7 Digital 13 Nov 2023

Pat Mahlangu was named emerging marketer of the year. Source: Supplied.
Marketing & Media
Chicken Licken's Chantal Sombonos-Van Tonder named marketer of the year at IMM Awards

9 Nov 2023

Source: Promax Africa The Promax Africa Awards take place tomorrow at the Maslow Hotel in Sandton
Marketing & Media
Promax Africa Awards: Advertising and communications principles timeless

1 Nov 2023

Source: © Warc A new forecast by Warc puts global retail media ad investment at $141.7bn for 2024
Marketing & Media
Retail Media: The advertising story of the decade with global advertising spend set to reach $128.2bn

20 Oct 2023

The conundrum of brand building vs performance marketing
Marketing & Media
The conundrum of brand building vs performance marketing

Issued by Advertising Media Forum 11 Oct 2023

Helm and DStv win big at the New Gen Awards
Marketing & Media
Helm and DStv win big at the New Gen Awards

Issued by Helm 2 Oct 2023

Source:
Marketing & Media
Warc's new research unveils the crucial role of brand in enhancing performance marketing effectiveness

15 Sep 2023

Source:
Marketing & Media
The power of personal branding: Why you need to invest in it now

14 Sep 2023

#BehindtheBrandManager: Sizwe Mdladla from soccer to a passion for branding
Marketing & Media
#BehindtheBrandManager: Sizwe Mdladla from soccer to a passion for branding

Danette Breitenbach 5 Sep 2023

Iconic global brand Nestlé world's most valuable food brand - again
Marketing & Media
Iconic global brand Nestlé world's most valuable food brand - again

31 Aug 2023

Clicks ranks tops in the 2023 Kantar BrandZ report
Retail
Clicks ranks tops in the 2023 Kantar BrandZ report

28 Aug 2023

In workplace empowerment, mentorship matters - one woman's story shows us why
HR & Management
In workplace empowerment, mentorship matters - one woman's story shows us why

Issued by Optimi Workplace 28 Aug 2023

Having a purpose and building trust with the youth builds brands
Marketing & Media
Having a purpose and building trust with the youth builds brands

Issued by TBWA 28 Aug 2023

Banks bounce back as First National Bank takes top spot as South Africa's Most Valuable Brand
Marketing & Media
Banks bounce back as First National Bank takes top spot as South Africa's Most Valuable Brand

Issued by Kantar 16 Aug 2023

The 5 keys to stokvel advertising success
Marketing & Media
The 5 keys to stokvel advertising success

Issued by MegaVision Media 8 Aug 2023

Image supplied. Promise agency has been named the IAB South Africa Bookmark Awards, in partnership with Accenture Song, best digital agency
Marketing & Media
#Bookmarks2023: All the 2023 Bookmark Awards winners

28 Jul 2023

Calling all brands to participate in the 2023 IIE-Vega Brand Challenge
Marketing & Media
Calling all brands to participate in the 2023 IIE-Vega Brand Challenge

Issued by Vega School 21 Jul 2023

Source: ©Vega Brand activations and brand challenges engage multi-disciplinary student teams in the development and execution of solutions to real world brand problems
Marketing & Media
Action learning: Preparing students for the real world of the creative industries

20 Jul 2023

The Bar Africa Furniture Palace campaign embraces digital media
Marketing & Media
The Bar Africa Furniture Palace campaign embraces digital media

Issued by The Bar 17 Jul 2023

Source:
Marketing & Media
Warc & Amazon Ads research: Marketing Mix Modelling resurges as retail landscape changes

12 Jul 2023

How different are B2B and B2C customers, truly?
Marketing & Media
How different are B2B and B2C customers, truly?

Paul Middleton, Issued by Ebony+Ivory 12 Jul 2023

Apps are the future of proptech
Property
Apps are the future of proptech

Joff van Reenen 11 Jul 2023

Image supplied. Lebo Moerane, joint head of social at VMLY&R South Africa, takes a first look at Threads and what brands should be taking note of
Marketing & Media
8 considerations brands need to take note of when looking at Threads

Lebo Moerane 10 Jul 2023

The Bar Africa brings a fresh creative approach to Kenyan furniture retailer
Marketing & Media
The Bar Africa brings a fresh creative approach to Kenyan furniture retailer

Issued by The Bar 7 Jul 2023

Got their attention? Keep it! Find out how at Nedbank IMC 2023
Marketing & Media
Got their attention? Keep it! Find out how at Nedbank IMC 2023

Issued by IMC Conference 29 Jun 2023

Image supplied.
Marketing & Media
#Bookmarks2023: IAB SA Bookmark Awards 2023 finalists announced

22 Jun 2023

Marketing & Media
Discover the power of TikTok to unlock new markets with TK.Lab

Issued by Ogilvy South Africa 15 Jun 2023

The Kantar BrandZ Most Valuable Global Brands 2023
Marketing & Media
The Kantar BrandZ Most Valuable Global Brands 2023

Issued by Kantar 14 Jun 2023

Image supplied. Remi du Preez, managing director at Polygon
Marketing & Media
Why digital marketers should be thinking pDOOH

Remi du Preez 1 Jun 2023

Source © rawpixel YouTube reaches half of all internet users globally (2.07 billion), and more than one billion hours of video are watched every day on YouTube
Marketing & Media
YouTube ad revenue is set to rise to $30.4bn - more than double 2022's growth rate

29 May 2023

5 lessons learned from the most innovative brands worldwide
Marketing & Media
5 lessons learned from the most innovative brands worldwide

Nidhi Rustagi & Nicki Morley, Issued by Kantar 24 May 2023

Marketing Indaba back at CTICC, Cape Town with its live in-person marketing conference
Marketing & Media
Marketing Indaba back at CTICC, Cape Town with its live in-person marketing conference

Issued by CADEK Media 17 May 2023

Dentsu launches NightVision, a digital adtech solution for advertising in the face of load shedding
Marketing & Media
Dentsu launches NightVision, a digital adtech solution for advertising in the face of load shedding

Issued by Dentsu 11 May 2023

Source © Ballito Lifestyle Centre Woolies' response to the recent chicken-mouse incident was spot on says PR experts
Marketing & Media
Reputation management: Who comes up tops Woolies (chicken) or the mouse?

Danette Breitenbach 11 May 2023

2023 FNB Youth Start-up Accelerator calls for entries
Entrepreneurship
2023 FNB Youth Start-up Accelerator calls for entries

8 May 2023

#OrchidsandOnions: Chicken Licken hits the spot
Marketing & Media
#OrchidsandOnions: Chicken Licken hits the spot

Brendan Seery 17 Apr 2023

Source: © Provoke Media The 2023 Africa Sabre Awards finalists and winners have been announced
Marketing & Media
All the Sabre Awards Africa 2023 winners & finalists

14 Apr 2023

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